Click here to view a digital catalog of Imperial’s 2025 new arrivals.

Last month, Imperial introduced the 2025 collection, featuring new headwear, apparel and embellishment techniques, to sales representatives across the nation. This collection marks a bold new direction in the brand’s product development featuring original styling and fabrics.  Imperial’s unique fabric techniques and embellishments partnered with a robust collection of colorways and patterns drives this year’s stunning collection.  Highlights from this collection include:

The Genome (S1507) is a lightweight evolution of the Alpha (S1502) that features NuYarn® fabrics that provides a revolutionary performance merino wool sweatband that is naturally anti-microbial, moisture-wicking and thermoregulating designed with a unique camo perforated pattern.

The Harrison (5054U) is a throwback relaunch of our original 5-panel unstructured rope design (The Harris) that features a mesh stand up stay.  

The Ballast (90925) and The Cypress (90927) elevates our sweatshirt line with the inclusion of  organic cotton and recycled poly with 5% spandex to provide luxurious comfort and super-soft feel to these midweight fleece sweatshirts.  

At Imperial, every design is founded on our commitment to high quality, sustainability, and purpose. Customers now expect more from their headwear and apparel.  The 2025 Collection is our latest effort to provide superior products that resonate whit a broad audience, emphasizing quality craftsmanship and meticulous attention to detail.

Dan Parenti, SVP of Product Development

Domestically produced embellishment enhancements include:


  • Transfer Twill that produces higher definition and truer and brighter colors compared to standard printed twill.
  • 3D Insignia EMB which provides an embroidered look to 3D insignias


  • Embellishments now include Micro Patches, Chenille Patches and Felt Letter Appliques to provide our customers with multiple customizable options.
  • Direct to Film Transfer applications now available in up to 18 locations including a full sleeve

We are continuously evolving our offerings to meet the needs of our customers. While maintaining our leadership role in the golf industry with innovative headwear and casual apparel, we are also expanding our efforts into the destination and leisure markets.  Our focus is to continue to bring value and solutions for our customers now and into the future.

David Shaffer, SVP of Sales

Other notable highlights from Imperial’s 2025 collection include:

• Colorful prints and colorways

Palm trees, flamingos, hotdogs and margaritas can be found throughout the 2025 line by Imperial, along with pastel colorways in our The Original Performance (X210P).  Creative micro prints comprised of pool party toys, moon men, and 90’s splatter paint designs enhance the Golden Hour (DNA014) line.   

• Patterned Fabrics

The Sophisticate (X210X) is a 6-panel structured mid-crown profile hat that is made of 100% recycled performance plum blossom grid fabric providing UPF 50+ protection which resembles a houndstooth pattern.

New Mid-Crown Pro Profile

The Sensei 6 (X210G), The Aperture (1440), The Aperture Meshback (1440M) and The Passenger Side (4074) will feature the new Mid-Crown Pro Profile.