Imperial, the #1 headwear brand in golf as reported by the Association of Golf Merchandisers (AGM) for 7 years in a row, and #1 headwear brand in combined on and off course retail golf channels as reported by Golf Datatech, announces Jerry Biag’s hire as Director of Marketing.
“Imperial is excited to welcome Jerry to the team.” said David Shaffer, Senior Vice President of Sales at Imperial. “In the newly created role, Jerry will lead all marketing efforts as Imperial continues to bring luxury, authenticity and individuality to the apparel market.”
Jerry joins Imperial with over 20 years of sales and marketing experience working at Alert Services, PepsiCo (Gatorade, Propel and Quaker Oats) and various marketing agencies executing promotions for clients such as Callaway Golf, McDonalds, Microsoft, and Jim Beam.
Biag added: “I have long admired Imperial as the quintessential golf headwear brand. I’m honored to be part of an iconic company and entrusted with building our marketing capabilities as we continue to grow as an apparel brand.”
Jerry is an avid golfer and is married to his wife Sarah. Together they love to travel and experience different cultures with their two daughters, Ella and Vivian.