Introducing The Lab Series
An experimental new collection crafted with meticulous attention to detail. Unique trims, high quality fabrics and innovative features that merge style, comfort and functionality seamlessly. The Lab Series styles all feature the world’s first naturally anti-odor, anti-microbial, performance merino wool sweatband which creates a dryer next-to-skin experience.
Introducing the WMPO Desert Series by Imperial, an all-new assortment of WM Phoenix Open headwear and apparel styles inspired by the natural beauty of the Phoenix desert. This new lineup includes Lee Wybranski’s limited edition 2024 WMPO poster T-Shirt.
A Good Day Starts With The Right Hat
Imperial is all about the finer things in life like the back nine at dusk, relaxing with friends at the beach, a backyard oyster roast in the fall or a game of bags during a Saturday tailgate. We believe life is a series of moments that are made better with tasteful style.
Our Field Notes detail recent partnerships, collaborations, presence at major events and exclusive behind the scenes. Read the backstory for Imperial-exclusive collections, helpful gift guides and more.