
new wm phoenix open drops
The WM Phoenix Open Collection is Back! Gear up to get loud with new performance styles, rope caps, truckers and more… Let’s get the party started!
Shop New Arrivals
Imperial x Seth McWhorter
Explore the collaboration with one of our favorite single-human creative studios. The playful logos from McWhorter Creative speak to the heart of every golf enthusiast with a sense of humor.

2025 Golf Event Styles Are Here
Join The Club.
Welcome to The Clubhouse, our new loyalty rewards program. Sign up today and start earning points instantly. It’s something to celebrate.

A Good Day Starts With The Right Hat
Imperial is all about the finer things in life like the back nine at dusk, relaxing with friends at the beach, a backyard oyster roast in the fall or a game of bags during a Saturday tailgate. We believe life is a series of moments that are made better with tasteful style.

Field Notes
Our Field Notes detail recent partnerships, collaborations, presence at major events and exclusive behind the scenes. Read the backstory for Imperial-exclusive collections, helpful gift guides and more.