This week, Imperial announced a multi-year sponsorship of rising golf phenomenon, and ‘best dressed man on Tour,’ Keith Mitchell.

The 31-year old PGA Tour pro makes his second appearance at The Masters this week in Augusta, GA. He will be wearing a custom green and gold Imperial Tour Visor® at the major, featuring the embroidered logos of his other sponsors Cisco and Mizuno. The iconic, Imperial original style has become Keith’s signature accessory and he’s well known for wearing one exclusively while on Tour.

“This partnership took shape in a really organic way. My dad introduced me to the idea of wearing a visor on the golf course at a very young age, so it’s sort of always been a part of my look. Imperial is an historic brand that makes some of the best hats in golf, so picking a classic like the high crown Tour Visor® to wear while I play seemed like a natural fit.”

Keith Mitchell

The Imperial Tour Visor® is proudly made in the USA from Oeko-Tex® certified organic cotton, and ‘Cashmere Keith’ has been utilizing a variety in his throwback styling for years. Dressing like the old school greats has fans crediting him with bringing back classic golf style. While most professional golfers don spandex and other synthetic performance fabrics, Mitchell famously opts for all natural fibers like cotton, wool or cashmere, making him a standout both on and off the course.

“I’m thrilled to welcome Keith to the Imperial team as an official brand ambassador. I’ve personally followed his career and cheered him on as he developed. Being a part of his next chapter and supporting him along the way is a very special opportunity.”

David Shaffer, Senior Vice President of Sales at Imperial