July 20, 2016


BOURBON, MO – Imperial Headwear, the leading manufacturer of premium golf headwear, announced the launch of its 2017 Collection at the PGA Fashion & Demo Experience on August 16-17 in Las Vegas at The Venetian Hotel.

To make an appointment with Imperial Headwear (BOOTH #613) at the PGA Fashion & Demo Experience, please click here:

The launch of Imperial Headwear’s 2017 Collection comes just after the Association of Golf Merchandisers (AGM) released it’s annual member survey, which found Imperial to be the #1 headwear brand in two categories – Private Facilities and Resort Facilities. Please click here for press release:

There are over 30 new styles in Imperial’s 2017 Collection, each in a variety of fabrics, colors and patterns. The product design and new catalog layout also take more of a lifestyle approach to the headwear category. To view the 2017 Collection catalog from Imperial Headwear, please click here:

“Our goal this season was to create functional styles for everyday situations that convey a little more sophistication without sacrificing comfort,” said David Shaffer, director of marketing at Imperial Headwear. “Lightweight performance styles continue to be the future of golf headwear, and Imperial is leading that trend with our X210P and Coolcore® fabrications. But now we have so much more to talk about with our lifestyle focus.”

Imperial’s new lifestyle approach is highlighted by the Heritage Collection, which uses vintage and retro styling to achieve updated classics and heritage performance looks. The Heritage Collection mainly consists of cotton based fabrics, such as garment washed twill (1977 “The Miller” and 1208 “The Boulevard”) and pigment dyed cotton (X230 “The Kenmore” and 2103 “The Shoreline”), but also includes a few performance styles like 4054 “The Harris,” a new age retro rope cap, and 1183 “The Jones” which is a color blocked tech cap using X210P fabric. Colors are very important to all the Heritage Collection styles, ranging from earth tones to soft pastels.

“I’m very excited to launch Imperial’s 2017 catalog and see our customers’ reaction to all the new product,” said Dan Parenti, creative director at Imperial Headwear. “We spent a great deal of time researching and developing this line. It might be our best one ever.”

The signature collection from Imperial – appropriately named “One 9 One 6 Collection” which references the Company’s established year of 1916 – is also expanding this season with 8 new looks including the one size fits most visor “The Ellsworth” and the micro-perforated “The Cherry Creek.” Every product in One 9 One 6 Collection is named after a street in Denver, Colorado where the company was headquartered for almost a century, and incorporates a unique premium performance fabric. Every detail and every stitch has been considered during the design process of this collection, resulting in best in class signature headwear styles for the hat enthusiast.

Cooling textiles are the next generation of performance fabrics, and Imperial is leading this trend with its Coolcore® Collection. Coolcore® is a chemical-free cooling technology that has been proven to perform far superior to any competitive textile. Imperial has expanded its cooling collection to 10 styles, highlighted by two new sun protection options in CC050 “The Old Norse” and CC051 “The Geysir.” Imperial has also added an Instant Cooling Towel now available with optional club logo in a one-color silver heat seal.

Peripheral categories, such as Ladies and Junior fit caps, have also been considered by Imperial Headwear in 2017. Several new ladies caps have been added for the everyday woman on the move, such as the sporty L331 “The Dahlia” with floral perforation patterns or L333 “The Reactor,” which is recognized by its brightly colored heathered performance fabric. Fashionable Junior caps are a great opportunity to build incremental revenue for accounts willing to try some trendy new styles in S1200 “The Mascot” (a snapback, flat bill) and S1201 “The Lickspittle” (featuring an iridescent printing on the visor).

For more information about Imperial Headwear, please visit, contact your local sales representative or call (800) 950-1916.

About Imperial Headwear

Founded in 1916, Imperial Headwear is the leading manufacturer and marketer of premium quality headwear for the golf market. Imperial is committed to style, functionality and perfection in fit and comfort. It is this commitment that has allowed the creation of a wide variety of headwear with quality that is second to none. Renowned for its superior customer service and art customization capabilities, Imperial offers its products using the most innovative digital design, logo and embroidery technologies. For further information please visit or call (800) 950-1916. Follow Imperial Headwear on Twitter and Instagram at @ImperialHats and on Facebook at Imperial Headwear’s 100th Anniversary video can be viewed at

2016 PGA Fashion & Demo Experience

The PGA Fashion & Demo Experience, Aug. 15-17, 2016, in Las Vegas, is a golf merchandising, product testing and professional education event, exclusively for golf industry professionals and golf lifestyle apparel retailers, presented in a modern, sophisticated setting and organized by the PGA of America and PGA Worldwide Golf Exhibitions. In addition to product presentations by more than 200 companies and brands, the annual industry event features a Pro-Pro Tournament, PGA Outdoor Demo Experience, Fashion Show, Industry Reception and Education Conference. Event details and registration are available at


Imperial Headwear: David Shaffer, Director of Marketing,

PGA Worldwide Golf Exhibitions: Sherry Major, (716) 662-3855,