Imperial has once again been voted the #1 headwear in golf by The Association of Golf Merchandisers (AGM). Imperial is the definitive leader across all golf facility categories – Private, Public, Resort, Off-Course – with 48% of survey respondents reporting as their best performing and selling headwear partner.

The survey report was released at the 2024 PGA Show and was conducted by Golf Datatech for the first time in the association’s history. The AGM continues to establish benchmarks for operations and trends within the current golf retail space. Respondents to the survey are members of The AGM, a body that includes: golf professionals, buyers, merchandisers, club managers, owners, and other industry professionals that comprise a majority of the most successful retail operations in the United States and Canada.

The AGM’s announcement of Imperial as #1 in headwear is a great honor and a testament to the work and passion of the great team we have. From pushing the boundaries of creating not only the best products in golf but also focusing on sustainability, Imperial is aiming to continue to build upon our 108 year legacy as an industry leader.

Mike Wrightson, President of Imperial