After 94 years of unparalleled success, Paramount Apparel International has made the significant decision to rebrand itself and proudly introduce Imperial as its new corporate name. This symbolic change comes as part of our commitment to our flagship brand “Imperial” and an effort to continuously evolve, adapt, and meet the demands of an ever-changing market landscape.

As we embark on this exciting new chapter of our organization, it is essential to acknowledge and honor the foundation upon which our Company was built. Paramount, a name that has become synonymous with quality and trust, will forever be ingrained in our history. Our success story began with Paramount, and it has shaped our values, expertise, and legacy.

Imperial represents a natural progression for our Company, allowing us to celebrate our heritage while embracing our vision for the future. This rebranding signifies our evolution from being solely a manufacturer to becoming a significant consumer and trade brand known for our exquisite product, innovative solutions, exceptional customer service, and unwavering commitment to excellence.

Todd Johnson, CEO of Imperial

The decision to transition from Paramount to Imperial was taken with careful consideration. We believe that as Imperial, we are better positioned to solidify our brand identity, operate as a team of one, expand our reach to new markets, and forge new connections in an ever-evolving marketplace. Behind the rebranding initiative lies our firm belief that our success has foundations not just in what we produce, but in the trust, loyalty, and satisfaction we cultivate amongst our customers.

With the rebranding, we reaffirm our commitment to transparency, reliability, and integrity,” continued Johnson. “As we transition to Imperial, our customers can rest assured that we will maintain the same unwavering focus on their needs, ensuring the highest level of satisfaction, and exceeding expectations at every turn.”

Paramount acquired the Imperial brand in late 2012, which had been based in the greater Denver, Colorado-area since 1916 and previously had several owners over the course of its almost 100-year existence. In 2013, Paramount closed its Denver office and moved all Imperial operations to Missouri. Over the past 10 years, the Imperial brand has experienced explosive growth in several channels, including the green grass golf market. Golf partnerships and affiliations also include the PGA of America, PGA Tour, LPGA Tour, United States Golf Association, and American Junior Golf Association.

While our name may change, our core values, vision, and dedication will remain deeply rooted in the company culture. Imperial will be a symbol of our unwavering allegiance to the generations of customers who have entrusted us with their business. As we embark on this transformative journey, we thank all our loyal customers, team members, and stakeholders who have played an invaluable part in making Paramount what it is today. Together, we look forward to an exciting future as Imperial—a brand that not only represents our success but also defines our commitment to excellence—for the next 100 years and

For more information, please visit our new website at