Imperial x The Lads

We’ve teamed up with major champion Jason Day and his crew of mates—The Lads—to drop a new line of hats that blends professional golf performance with the casual chaos of YouTube golf.

The Lads are rewriting the rules of the game, bringing personality, precision, and plenty of laughs to every round. Now, you can rep the squad with an exclusive collaboration

High-quality golf. Higher quality banter.

Explore the Collection

2025 Golf Championships

Premium gear featuring the most iconic logos in golf.

2025 Golf Championships

Premium gear featuring the most iconic logos in golf.

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Our Sugar Skulls Collection blends heritage and attitude in vivid color. Inspired by the vibrant artistry of Día de los Muertos, these hats bring iconic skull motifs to life with a spirit that’s anything but ordinary.

Design Your Own

Add a sugar skull insignia to any Imperial style with the Design Your Own builder.

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Ponytail Hats

Our collection of ponytail hats styles is made to move with you. Whether you're hitting the course, on a run, or soaking up the sun, these caps combine a secure fit with breathable performance fabrics—and a perfectly placed opening for your ponytail or top knot. It’s effortless style, built for real life.

Maximum comfort. Minimal fuss. Always flattering.

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The Lab Series

An experimental new collection crafted with meticulous attention to detail. The Lab Series features the world's first naturally anti-odor, anti-microbial, performance merino wool sweatband which creates a dryer next-to-skin experience. 

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The Imperial Tour Visor®

The Imperial Tour Visor® is the original high-profile visor worn by golf professionals for decades. Made in the USA, this preppy style is as popular as ever and completely synonymous with the Imperial brand. Often imitated, but never duplicated. If it’s not made by Imperial, it’s just not a Tour Visor®. 

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Classic With a Twist Since 1916

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