Field Notes

BOURBON, MISSOURI — Imperial, a leading manufacturer of premium golf headwear and apparel since 1916, is proud to announce a new partnership with The Peoples League as the Official Headwear of the 2026 Peoples League Tour.   The partnership brings together two organizations committed to growing the game through community, competition, and culture. As the Official Headwear of the 2026 Peoples League Tour, Imperial will provide premium headwear for players featuring exclusive co-branded collections and special event activations. Peoples League has quickly become one of golf's most culturally relevant organizations, blending sport, entertainment, and fan engagement into a fresh take on competitive golf. “Peoples League is creating a platform that reflects how the game continues to grow," said Jerry Biag, Director of Marketing at Imperial. "Their ability to bring together competition, community, and culture has resonated with a new generation of golfers. We're excited to become the Official Headwear of the 2026 Peoples League Tour." The team ownership group features influential figures from sports, entertainment, and golf media, including Ja Rule, Victor Cruz, Luke Kwon, Country Club Adjacent, and The Pointer Brothers. Their collective vision has helped establish Peoples League as a platform that extends beyond tournament golf and creates meaningful connections throughout the broader golf community.   The 2026 Peoples League Tour will also showcase a talented and diverse roster of competitors, including Ryan Ruffels, Tisha Alyn, Malosi and Claire Hogle, whose participation reflects the league's commitment to highlighting both elite play and engaging personalities within the game.   "For more than a century, Imperial has set the standard in golf headwear," said Jared Augustine, CEO and Founder of Peoples League. "When we looked for a headwear partner for the 2026 Peoples League Tour, Imperial was a natural fit. Their commitment to quality, innovation, and authenticity mirrors our own values, and we're excited to bring their products to our players and community throughout the season."   "This partnership is about more than putting a logo on a hat," said Clay Sutton, Head of Brand & Marketing at Peoples League. "It's about aligning with a brand that understands golf's rich history while embracing the modern culture that's driving the game forward. We're excited to work alongside Imperial to create meaningful experiences for our players and partners." With a leadership team that includes Augustine, Sutton, and a growing network of league operators and community ambassadors nationwide, Peoples League continues to build one of the most innovative ecosystems in golf, combining competitive events, original content, and authentic community engagement.   The partnership officially begins with the Tahoe Mountain Club event of the 2026 Peoples League Tour, where Imperial headwear will be prominently featured at the events. Subscribe to Peoples League Golf on YouTube to follow all of the 2026 Tour action. About Imperial Imperial is a consumer apparel brand founded in 1916 with design, marketing, manufacturing, and distribution capabilities. Imperial sells its products into several markets, including the direct-to-consumer (DTC), golf, corporate, and supply chain channels. Customers include the U.S. Open, PGA Championship, Open Championship, Ryder Cup, Presidents Cup, and Solheim Cup. Imperial also has manufacturing and licensing relationships with Nike, Peter Millar, Tommy Hilfiger, Vans, adidas and many other global brands. Imperial products can be found at all Top 100 and over 75% of the Top 400 golf courses in the United States and has been voted the #1 headwear brand for private and resort golf facilities for nine consecutive years by the Association of Golf Merchandisers (AGM) and reported as the “#1 headwear brand in the combined on and off course retail golf channels” by Golf Datatech. Imperial is also proud to fund the Imperial Foundation, a separate philanthropic organization committed to the growth and vitality of sports—especially the game of golf and those who support it—as well as the overall health and well-being of the people in the communities Imperial serves. For further information please visit Imperial1916.com. Follow Imperial on Instagram at @ImperialHats. About The Peoples League Peoples League is where tournament-level golf meets the creators who make it worth watching: a team-based, season-long property built on a franchise model, where the same teams and rivalries carry from stop to stop, and every event has its own stakes. In its inaugural 2025 season, the league delivered 50 million impressions, 11 million YouTube views, more than one million engagements, and more than 240,000 watch hours, drawing on a roster of creators reaching more than 35 million combined followers. In 2026, the league launched the Peoples League Tour, extending the competition across a multistop schedule, each event with its own format. Subscribe to Peoples League on YouTube and follow @peoplesleaguegolf. Media contacts:Jerry BiagMarketing Director jbiag@imperial1916.com

BOURBON, MO — Imperial, voted the #1 headwear brand for private and resort golf facilities for nine consecutive years by the Association of Golf Merchandisers (AGM) and reported as the “#1 headwear brand in the combined on- and off-course retail golf channels” by Golf Datatech, proudly announces a new partnership with the UNDERRATED Golf Tour as the Official Headwear Partner. Founded by NBA 4x Champion and 2x MVP Stephen Curry, the UNDERRATED Golf Tour is designed to provide greater equity, access and opportunities for the next generation of golfers, with a focus on inclusion, and competitive excellence. Through this partnership, Imperial will outfit participants and staff with premium headwear while collaborating on exclusive product collections and on-site activations throughout the Tour schedule. The partnership reflects Imperial’s continued investment in the future of the game—supporting emerging athletes and expanding the reach of golf to new audiences. “Partnering with the UNDERRATED Golf Tour represents an exciting step forward for Imperial as we continue to evolve alongside the game,” said Jane Smith, VP of Marketing at Imperial. “The UNDERRATED platform is shaping the next generation of golfers, and we’re proud to be part of that journey by delivering headwear that performs at the highest level while giving players a way to express their identity both on and off the course.” “This partnership is about more than product, it’s about connecting with a new generation of golfers in a way that feels authentic to how they experience the game,” said Jerry Biag, Director of Marketing at Imperial. “UNDERRATED is building a powerful platform at the intersection of sport and culture, and we’re excited to bring headwear to life through storytelling, style and moments that resonate both on and off the course.” Imperial will introduce a series of UNDERRATED x Imperial headwear collections, featuring a mix of performance-driven styles and modern silhouettes inspired by the athletes and culture surrounding the Tour. Limited-edition releases will coincide with key events, creating unique product moments tied directly to the energy and storytelling of the competition. “We’re excited to welcome Imperial as our Official Headwear Partner,” said Jason Richards, Athletic Operations Director for the UNDERRATED Golf Tour. “Their commitment to quality and innovation, combined with a shared belief in growing the game, makes this a natural fit as we continue to build opportunities for young golfers.” In addition to on-course integration, Imperial will support the partnership through digital storytelling, athlete-driven content, and direct-to-consumer activations on imperial1916.com, bringing fans closer to the Tour through exclusive product drops and behind-the-scenes access. This partnership further reinforces Imperial’s position not only as a leader in traditional golf channels, but as a brand actively shaping the future of the game through meaningful collaborations and cultural relevance. About Imperial Imperial is a consumer apparel brand founded in 1916 with design, marketing, manufacturing, and distribution capabilities. Imperial sells its products into several markets, including the direct-to-consumer (DTC), golf, corporate, and supply chain channels. Customers include the U.S. Open, PGA Championship, Open Championship, Ryder Cup, Presidents Cup, and Solheim Cup. Imperial also has manufacturing and licensing relationships with Nike, Peter Millar, Tommy Hilfiger, Vans, adidas and many other global brands. Imperial products can be found at all Top 100 and over 75% of the Top 400 golf courses in the United States and has been voted the #1 headwear brand for private and resort golf facilities for nine consecutive years by the Association of Golf Merchandisers (AGM) and reported as the “#1 headwear brand in the combined on and off course retail golf channels” by Golf Datatech. Imperial is also proud to fund the Imperial Foundation, a separate philanthropic organization committed to the growth and vitality of sports—especially the game of golf and those who support it—as well as the overall health and well-being of the people in the communities Imperial serves. For further information please visit Imperial1916.com. Follow Imperial on Instagram at @ImperialHats. About Underrated Golf UNDERRATED Golf, established by Stephen Curry in 2022, is a purpose-driven platform committed to expanding equity, access and opportunity in the game of golf for student-athletes from underrepresented communities and female players. Inspired by Curry’s own journey as an overlooked athlete, the initiative celebrates the underdog while working to level the playing field in a sport where opportunity has historically been limited. Through a competitive junior golf tour, mentorship programming and career development initiatives, UNDERRATED Golf provides talented young golfers with a national stage to gain exposure, build meaningful connections and unlock pathways to success on and off the course. For more information, please visit www.underrated.golf, and connect on social media via Instagram, Twitter and Facebook. Media contacts:Jerry BiagMarketing Director jbiag@imperial1916.com UNDERRATED GolfTom Dietz and Stephen BaruchThirtyInk@Midnight-Dawn.com

BOURBON, MO —  Imperial, voted the #1 headwear brand for private and resort golf facilities for nine consecutive years by the Association of Golf Merchandisers (AGM) and recognized by Golf Datatech as the #1 headwear brand across combined on- and off-course retail channels, is proud to announce a new partnership with LPGA professional Benedetta Moresco, who joins Team Imperial as an official headwear ambassador. Moresco turned professional in 2023 following a standout amateur and collegiate career at the University of Alabama, earning SEC honors and competing on the international stage. As part of the partnership, she will represent Imperial both on and off the course, highlighting the brand’s commitment to performance, craftsmanship, and the future of the game. Her global perspective and competitive drive align seamlessly with Imperial’s heritage and continued investment in emerging talent. Benedetta brings a unique combination of global perspective, competitive edge, and authenticity that reflects exactly where the game is headed,” said Jerry Biag, Director of Marketing at Imperial.  “We’re excited to welcome her to Team Imperial and support her as she continues to make her mark on the LPGA Tour.” “Partnering with Imperial feels like a natural fit,” said Moresco. “The brand stands for quality and tradition, but also embraces innovation, which is important to me. I’m proud to represent Imperial and excited for what’s ahead.” This partnership further reinforces Imperial’s commitment to supporting elite athletes who embody the brand’s heritage and passion for the game. Moresco joins Imperial’s family of ambassadors, including LPGA winner Ingrid Lindblad and PGA Tour winner Keith Mitchell, representing Imperial on golf’s biggest stages. About Imperial Founded in 1916, Imperial is a CPC company with expertise in design, marketing, manufacturing, and distribution. Imperial owns and operates several brands and companies, including Imperial, Pukka®, The Winston Collection and the Peter Millar Licensing Company.  Imperial is a consumer apparel brand that sells its products into several markets, including the direct-to-consumer (DTC), golf, corporate, and supply chain channels.  Customers include the U.S. Open, PGA Championship, Open Championship, Ryder Cup, Presidents Cup, and Solheim Cup. Imperial also has manufacturing and licensing relationships with Nike, Peter Millar, Tommy Hilfiger, Vans, Adidas and many other global brands. Imperial products can be found at all Top 100 and over 75% of the Top 400 golf courses in the United States and has been voted the #1 headwear brand for private and resort golf facilities for nine consecutive years by the Association of Golf Merchandisers (AGM) and reported as the “#1 headwear brand in the combined on and off course retail golf channels” by Golf Datatech. Imperial supports the Imperial Foundation, a philanthropic organization dedicated to fostering the growth and vitality of sports—especially golf—and enhancing the well-being of communities it serves. CPC, Imperial’s parent company, is a Kansas City-based investment holding firm focused on a long-term strategy to buy, build, and hold™ great companies. For further information please visit Imperial1916.com. Follow Imperial on LinkedIn at @imperial-headwear or Instagram at @ImperialHats. Media contact:Jerry BiagDirector of Marketing jbiag@imperial1916.com

BOURBON, MO – Imperial, voted the #1 headwear brand for private and resort golf facilities for nine consecutive years by the Association of Golf Merchandisers (AGM) and recognized as the #1 headwear brand in the combined on- and off-course retail golf channels” by Golf Datatech, debuted its new Spring Collection last week at the 2026 PGA Show in Orlando, FL. The new assortment blends heritage influences, modern trends, and trusted Imperial fabrics. Each style brings its own personality, unified by easy-to-wear silhouettes, intuitive decoration options, and on-trend looks designed to integrate seamlessly into any shop’s assortment. Click here to view a digital catalog of Imperial’s Spring Additions “Coming out of the 2026 PGA Show, the energy around the Spring collection has been extremely positive,” said Andrew Blatnik, National Sales Manager, Golf. “There’s real momentum behind this line. Customers are reacting to the blend of heritage and modern design, and the new decoration options, especially the new HP+3D patch, give them more ways to create something that feels truly their own.” Spring 2026 Style Highlights ●      5068 – The Persimmon A modern, two-tone twist on the classic 5054 - The Wrightson, featuring a putty crown and contrast visor in a retro 5-panel silhouette. Built with trusted Imperial performance fabric, it taps into current retro and two-tone trends while maintaining consistent fit and quality. ●      X210C – The Heirloom A premium evolution of the pigment-dyed classic, crafted from lightweight cotton canvas with a stone wash for a soft, lived-in feel. A refined everyday cap that elevates a familiar silhouette. ●      X210CM – The Heirloom Meshback A meshback extension of The Heirloom, pairing soft mesh panels with stone-washed canvas for a weathered yet polished aesthetic that goes beyond the traditional trucker. ●      1983 – The Griffin A low-profile, soft-structured cap inspired by Imperial’s 1990s archive. Stone-washed cotton canvas and a brushed visor deliver a subtle, heritage-driven look that is easy to merchandise. ●      5066 – The Retreat A retro 5-panel style made from wide-pinwale cotton corduroy with a heavy stone wash. Trend-forward texture and a structured shape give this cap strong lifestyle appeal, especially for younger consumers. New Decoration Capabilities The Spring 2026 Collection is further elevated by new decoration offerings designed to enhance brand expression and retail impact. The HP+ 3D Patch delivers dimensional depth, fine detail, and long-term durability through a soft, flexible, rubber-like finish available in up to six Pantone-matched colors. The Hi-Def Silicone Patch introduces a lightweight, low-profile option that combines high-definition silicone with a woven substrate for clean edges, precision detail, and modern appeal across a wide range of headwear styles. Together, these new decoration techniques provide customers with greater flexibility, differentiation, and premium execution, supporting strong visual storytelling and confident sell-through. “We saw a lot of products at the PGA Show, but Imperial’s Spring collection really stood out. The new styles feel fresh, striking the right balance between lifestyle and performance,” said Lauren Whitman, Head Golf Professional at Stonebrook Golf Club. “What truly sets the line apart, though, are the decoration options. The HP+ 3D patch delivers a premium look and feel that’s hard to achieve with traditional embroidery or other patches—it’s modern, durable, and the kind of detail that pops off the shelf and immediately grabs a customer’s attention.” The Spring 2026 Collection reinforces Imperial’s position as a trusted partner for golf shops and retailers seeking products that honor tradition while embracing innovation. For more information, visit www.imperial1916.com. About Imperial Imperial is a consumer apparel brand founded in 1916 with design, marketing, manufacturing, and distribution capabilities. Imperial sells its products into several markets, including the direct-to-consumer (DTC), golf, corporate, and supply chain channels. Customers include the U.S. Open, PGA Championship, Open Championship, Ryder Cup, Presidents Cup, and Solheim Cup. Imperial also has manufacturing and licensing relationships with Nike, Peter Millar, Tommy Hilfiger, Vans, adidas and many other global brands. Imperial products can be found at all Top 100 and over 75% of the Top 400 golf courses in the United States and has been voted the #1 headwear brand for private and resort golf facilities for nine consecutive years by the Association of Golf Merchandisers (AGM) and reported as the “#1 headwear brand in the combined on and off course retail golf channels” by Golf Datatech. Imperial is also proud to fund the Imperial Foundation, a separate philanthropic organization committed to the growth and vitality of sports, especially the game of golf and those who support it, as well as the overall health and well-being of the people in the communities Imperial serves. For further information please visit Imperial1916.com. Follow Imperial on Instagram at @ImperialHats.