Field Notes

ST. LOUIS, Mo. — October 5, 2026— Peter Millar Licensing Co, a division of Paramount Brands, today announced the appointment of Paige Weiland as National Sales Director. In her new role, Weiland will lead national sales strategy and customer development for the Peter Millar Licensing Co., strengthening key partnerships and identifying new opportunities for growth. Weiland brings extensive golf industry experience spanning sales leadership, national account management and retail buying, giving her a unique perspective on the needs of brands, retailers and consumers across the golf marketplace. “Paige brings exactly the kind of experience, relationships and customer-first mindset we believe will help take our Peter Millar licensing business to the next level,” said David Shaffer, President of Golf at Paramount Brands. “She understands the golf industry from virtually every angle — brand, sales and retail — and has a proven ability to build strong partnerships and translate opportunity into growth. We’re thrilled to welcome her to Paramount Brands.” Most recently, Weiland served as Vice President of Sales at GT Golf Supply, where she oversaw commercial strategy, national accounts and a nationwide sales organization. Prior to GT Golf Supply, she spent nine years with Cobra PUMA Golf, where her responsibilities included managing the Dick’s Sporting Goods and Golf Galaxy business. Her career also includes experience on the retail buying side of the industry, providing her with a 360-degree understanding of the golf retail landscape and the factors that drive successful long-term partnerships. In her new role, Weiland will focus on strengthening Peter Millar Licensing Co. partnership with Peter Millar and its sales team, deepening relationships with key accounts and expanding opportunities across green grass golf. “I’ve spent my career in the golf industry and have always admired brands that combine great product with strong customer partnerships,” said Weiland. “I’m incredibly excited to join Paramount Brands and work alongside the Peter Millar team. There is tremendous opportunity ahead, and I look forward to building on the strength of both brands and helping our customers continue to grow.” A former collegiate golfer at the University of Dayton, Weiland’s connection to the game extends well beyond her professional career. She has remained passionate about golf throughout her life and brings that personal understanding of the sport and its community to her new position.   About Paramount Brands   Paramount Brands is a CPC owned portfolio of premium headwear, apparel and lifestyle brands united by a commitment to craftsmanship, innovation and exceptional service. Rooted in more than a century of manufacturing expertise, the company brings together Imperial, Pukka, and Winston Collection —distinct brands serving customers across golf, sports, corporate, destination and lifestyle markets. Through deep customization capabilities, premium product development and a customer-first approach, Paramount Brands helps its partners create products and experiences that stand apart. Paramount Brands sells its products into several markets, including the direct-to-consumer (DTC), golf, corporate, and supply chain channels. Customers include the U.S. Open, PGA Championship, Ryder Cup, Presidents Cup, and Solheim Cup. Paramount Brands also has manufacturing and licensing relationships with Nike, Peter Millar, Tommy Hilfiger, Adidas and many other global brands. Products can be found in all Top 100 golf courses in the United States and has been voted the #1 headwear brand in golf for eight consecutive years by the Association of Golf Merchandisers (AGM).  Imperial and Pukka are reported as the “#1 and #2 headwear brands in the combined on and off course retail golf channels” by Golf Datatech.   For further information please visit paramountbrands.com. Follow Paramount companies on Instagram at @ImperialHats, Pukka at @Pukkainc and Winston Collection at @thewinstoncollection.    CPC, Paramount’s parent company, is a Kansas City-based investment holding firm focused on a long-term strategy to buy, build, and hold™ great companies.

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St. Louis, MO – Imperial parent company, Paramount Brands, is pleased to announce a strategic investment in TRUE Linkswear, the Tacoma, Washington-based footwear brand known for its innovative approach to performance, comfort and modern golf style.  The investment brings together two companies with deep roots in golf and complementary strengths across product, brand, distribution and operations, creating new opportunities to accelerate TRUE’s growth while preserving the independence and entrepreneurial spirit that have fueled the brand’s success. “TRUE has built an incredibly passionate following by challenging what golf footwear can and should be,” said Jeremy Davis, CEO of Paramount Brands. “We see tremendous opportunity in the brand and the team behind it. Our role is to bring additional capabilities, resources and industry expertise to help TRUE accelerate its growth while protecting the authenticity and product innovation that make the brand special.” This investment marks Paramount Brand’s fourth strategic transaction in five years, following the acquisitions of Winston Collection (2026), Pukka (2024) and J.T. Spencer (2022). Together, these investments reflect Paramount Brands’ strategy of building a portfolio of differentiated premium brands serving golf, sport and active lifestyle consumers. "Paramount Brands has been building industry-leading product since 1916, and shares our long-term vision for bettering the game of golf. That's the partner we wanted," said Jason Moore, Co-Founder and CEO of TRUE Linkswear. "Their investment gives us the fuel to keep the main thing the main thing: the product, the people and the community that built TRUE. The mission hasn't changed. We make gear that elevates the walking golfer's time on the course, from the ground up and head to toe." TRUE will continue to operate independently, with its existing team and facilities in place. For golfers, the promise stays the same: distinctive design, natural feel, built for walking. What changes is the pace and the range. Paramount's century of apparel and headwear manufacturing gives TRUE the capability to build out those categories the same way it built its footwear, and to provide more players with golf gear that truly fits. About Paramount Brands Paramount Brands is a portfolio of premium headwear, apparel and lifestyle brands united by a commitment to craftsmanship, innovation and exceptional service. Rooted in more than a century of manufacturing expertise, the company brings together Imperial, Pukka, and Winston Collection —distinct brands serving customers across golf, sports, corporate, destination and lifestyle markets. Through deep customization capabilities, premium product development and a customer-first approach, Paramount Brands helps its partners create products and experiences that stand apart. Paramount Brands sells its products into several markets, including the direct-to-consumer (DTC), golf, corporate, and supply chain channels. Customers include the U.S. Open, PGA Championship, Ryder Cup, Presidents Cup, and Solheim Cup. Paramount Brands also has manufacturing and licensing relationships with Nike, Peter Millar, Tommy Hilfiger, Adidas and many other global brands. Products can be found in all Top 100 golf courses in the United States and has been voted the #1 headwear brand in golf for eight consecutive years by the Association of Golf Merchandisers (AGM). Imperial and Pukka are reported as the “#1 and #2 headwear brands in the combined on and off course retail golf channels” by Golf Datatech.  Paramount Brands is also proud to fund the Imperial Foundation, a separate philanthropic organization committed to the growth and vitality of sports—especially the game of golf and those who support it—as well as the overall health and well-being of the people in the communities Imperial serves. For further information please visit paramountbrands.com. Follow Paramount companies on Instagram at @ImperialHats, Pukka at @Pukkainc and Winston Collection at @thewinstoncollection. About TRUE LinkswearTRUE crafts naturally comfortable gear ready to perform from the links to the streets. As a collective, we aim to inspire each other to achieve camaraderie, wellness and purpose in the pursuit of par. We’re a group of family and friends dedicated to sharing our passion and excitement for footwear and the game of golf with like-minded players. Born amid the rugged golf landscapes of the Pacific Northwest, we use only the finest and responsibly sourced materials to protect golfers from the elements and help them #enjoythewalk. In keeping with its global ethos, TRUE’s current footwear portfolio includes five core designs: ORIGINALS (OG), ANTIGRAVITY (AG), TOUR PERFORMANCE (LUX), ALL DAY (AD), AND ASCENT (A+). Each design is focused on sustainability, performance and comfort with a modern, minimalist aesthetic appealing to professional golfers, dedicated amateurs, avid recreational players, and new golfers alike.

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