Styleguide

Imperial Sports Hats with Logos

Color Pallete

BRAND COLORS
Imperial Red
#C8102E
Classic Black
#000000
Classic White
#ffffff
GREYSCALE COLORS
Grey 1
#F7F7F7
Grey 2
#F1F1F1
Grey 3
#E8E8E8
Grey 4
#D2D2D2
Grey 5
#B8B8B8
Grey 6
#ADADAD
Grey 7
#888888
Grey 8
#666666
Grey 9
#444444
UTILITY COLORS
Error
Success
PRIMARY HEADLINE

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Lora : Regular, Medium, Semibold,. Bold : Title & Headlines

SECONDARY HEADLINE + PARAGRAPH

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DM Sans : Regular, Light, Medium, Bold : Subcopy, Body Copy, & CTAs

TYPOGRAPHY STYLES

products you can’t live without

Best Sellers

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DESKTOP TYPE SCALES

H1 Title Example

H2 Title Example

H3 Title Example

H4 Title

H5 Title
H6 Title

Subheading Type Scale - All caps

Subheading styles are linked between desktop and mobile screens. Meaning a large subheading style should be used in both desktop and mobile designs as these styles correspond/link in the dev styleguide. If you wish for mobile to have a separate corresponding style create additional coordinating subheading styles similar to how the heading (H1-H6) styles are set up.

SUBHEADING Large

Subheading Regular

Subheading Small

Subheading Type Scale - SentEnce Case

Subheading styles are linked between desktop and mobile screens. Meaning a large subheading style should be used in both desktop and mobile designs as these styles correspond/link in the dev styleguide. If you wish for mobile to have a separate corresponding style create additional coordinating subheading styles similar to how the heading (H1-H6) styles are set up.

Subheading Large

Subheading Regular

Subheading Small

paragraph Type Scale

Subheading styles are linked between desktop and mobile screens. Meaning a large subheading style should be used in both desktop and mobile designs as these styles correspond/link in the dev styleguide. If you wish for mobile to have a separate corresponding style create additional coordinating subheading styles similar to how the heading (H1-H6) styles are set up.

Paragraph - Large

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Massa vitae tortor condimentum lacinia quis vel. Varius vel pharetra vel turpis nunc eget lorem dolor.

Paragragh - Regular

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Paragragh - Small

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Massa vitae tortor condimentum lacinia quis vel. Varius vel pharetra vel turpis nunc eget lorem dolor.

Paragragh - XSmall

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UX ELEMENTS

Primary - Large
Secondary - Large
tertiary - Large
Disabled
primary - Small
secondary - Small
tertiary - Small

FORM FIELDS

Please enter a valid email address
CHECKBOXES
RADIO BUTTONS

TABLES

Order Value Standard Ground 3-Day
$0.00 - $25.00 $25.01 - $50.00 $50.01 - $100.00
$0.00 - $25.00 $25.01 - $50.00 $50.01 - $100.00
$16.99 $19.99 $24.00
$16.99 $19.99 $24.00

BLOCK QUOTE

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- First Last