More Than a Game: A Conversation with Abby Liebenthal of Fore the Ladies

We recently caught up with Abby Liebenthal—founder of Fore the Ladies, Inc., and longtime friend of Imperial—to talk about how the community has grown, what’s ahead for the brand, and her favorite pieces from the newest Fore The Ladies Collection. Whether you're already part of the FTL crew or just discovering it, Abby’s passion for making golf more approachable and inclusive shines through in everything she does.

Q: For anyone who doesn’t know—what is Fore the Ladies, and why did you start it?

Abby Liebenthal: Fore the Ladies began in 2019 as a way to make golf more approachable for women. I noticed there were so many women interested in trying the game but unsure how to start. So I created an environment that was social, welcoming, and fun— the opposite of what golf has traditionally been known for—  and we continue to expand upon introductory golf clinics to leagues, golf trips and any other golf-focused activities our community is requesting. We really strive to remove any intimidation factors and barriers to entry, and focus on creating community with like-minded golfers.

Q: And since then, it's really grown. How has the journey evolved?

Abby: It's been amazing to watch it take off. We've hosted more than 300 events across the country and have built this incredible network of women who support each other both in golf and life. What started as a single golf clinic turned into a community I’m constantly inspired by. We now have women who met at a clinic and are traveling together to golf destinations. That’s the real magic.

Q: Let’s talk about your collaboration with Imperial. What’s it like to see the Fore the Ladies collection come to life?

Abby: I still get so excited every time we launch something new with Imperial. They really understand the spirit of our brand—playful, inclusive, a little cheeky—and it comes through in every product. This latest drop is my favorite yet. I love how wearable and versatile the styles are, whether you're on the course or just out running errands.

 

Q: Any favorites from the newest release?

Abby: I’m obsessed with the new ponytail hats—we wanted something that felt fresh for spring but still very “FTL.” And I think people are really going to love the new embroidered t-shirts, the subtle embroidery turned out so great!

Q: What’s next for Fore The Ladies?

Abby: More events, more growth, and hopefully more women giving golf a try. We’ve got some cool things in the works—some destination events, new content—and of course, continuing to partner with brands like Imperial to keep bringing our community things they’re proud to wear.

Check out more behind the scenes from Imperial x FTL by watching the latest episode of The Create Series.

Shop the Fore the Ladies Collection here.