Imperial Renews Longstanding Partnership with the Association of Golf Merchandisers

BOURBON, MO – Imperial, voted the #1 headwear brand for private and resort golf facilities for eight consecutive years by the Association of Golf Merchandisers (AGM) and reported as the “#1 headwear brand in the combined on and off course retail golf channels” by Golf Datatech, is proud to continue its long-standing relationship with the AGM. Since first joining forces in 1989, Imperial has demonstrated a decades-long commitment to supporting golf retailers, professionals, and the broader golf community. 

“We’re proud of the history we’ve built with the AGM and even more excited about what lies ahead,” said David Shaffer, President of Imperial. “This relationship has always been rooted in trust, shared values, and a commitment to helping golf retailers thrive. As the industry continues to evolve, Imperial remains focused on delivering innovative products and reliable support that empower AGM members to succeed.” 

This ongoing collaboration underscores Imperial’s support of the AGM’s mission to educate and connect retailers and suppliers across the golf industry. As the AGM provides resources, networking, and industry expertise to its members, Imperial remains dedicated to delivering innovative, best-in-class headwear and apparel solutions designed to help golf professionals and shop operators succeed. 

“This is not just a continuation of history, it’s an investment in the future of golf retail,” said Jennifer Morton, CEO of the Association of Golf Merchandisers. “Imperial’s ability to blend tradition with innovation mirrors the very spirit of our industry, and together we’re excited to create new opportunities that elevate the member and customer experience for years to come.” 

About Imperial 

Imperial is a consumer apparel brand founded in 1916 with design, marketing, manufacturing, and distribution capabilities. Imperial sells its products into several markets, including the direct-to-consumer (DTC), golf, corporate, and supply chain channels. Customers include the U.S. Open, PGA Championship, Open Championship, Ryder Cup, Presidents Cup, and Solheim Cup. Imperial also has manufacturing and licensing relationships with Nike, Peter Millar, Tommy Hilfiger, Vans, adidas and many other global brands. 

Imperial products can be found at all Top 100 and over 75% of the Top 400 golf courses in the United States and has been voted the #1 headwear brand for private and resort golf facilities for eight consecutive years by the Association of Golf Merchandisers (AGM) and reported as the “#1 headwear brand in the combined on and off course retail golf channels” by Golf Datatech. 

Imperial is also proud to fund the Imperial Foundation, a separate philanthropic organization committed to the growth and vitality of sports, especially the game of golf and those who support it, as well as the overall health and well-being of the people in the communities Imperial serves. 

For further information please visit Imperial1916.com. Follow Imperial on Instagram at @ImperialHats.