Keith Mitchell Teams Up with Imperial, Cisco, and Mizuno for a Charity Game Day Visor in Support of the Nantz National Alzheimer Center
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Keith Mitchell Teams Up with Imperial, Cisco, and Mizuno for a Charity Game Day Visor in Support of the Nantz National Alzheimer Center

Mar 24, 2025

PGA Tour player and Imperial brand ambassador, Keith Mitchell, is known not only for his athletic prowess but also for his commitment to give back to the community. We’re thrilled to announce an exciting partnership between Keith Mitchell, Imperial, Cisco, and Mizuno to bring golf fans a Charity Game Imperial Tour Visor®. This special visor is inspired by the iconic tournament visor that Keith Mitchell wears on Tour and is designed to raise awareness and funds for a cause close to Keith's heart: the Nantz National Alzheimer Center.

In our recent interview, Keith shared with us his personal connection to the Nantz National Alzheimer Center, the inspiration behind the Charity Game Imperial Tour Visor®, and how this collaboration came to life. The proceeds from this project will support the center's vital work in Alzheimer's research and patient care, a cause Keith is proud to champion.

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What is your personal connection to the Nantz National Alzheimer Center?

"The Nantz National Alzheimer Center has been an invaluable resource for my family," Keith explained. “They provide state of the art care, and are on the cutting edge of research in fighting the battle against Alzhiemers disease”

Keith's connection to the center is rooted in his family’s experience with Alzheimer's disease. "I have had four members of my family affected by Alzheimer's.” he shared. “The Nantz National Alzheimer Center is the leader in its field and has given our family great care and results in fighting the disease.” This firsthand experience has shaped Keith's deep admiration for what the center does.

In your experience, how is The Nantz National Alzheimer Center leading the charge in Alzheimer's care?

"The center invests in the world's best doctors, researchers, and facilities to fight Alzheimer's, with the desire to detect and beat the disease before its symptoms ever arise. The technology and advancements they have made in the last few years is truly incredible.”

Tell us about your idea for The Charity Game Imperial Tour Visor®. In your mind, how is this a symbol of both support and style?

“We wanted to give access to our Tour Visor, but do it in a way that positively impacts a cause that means so much to me and my family," Keith said. "This visor represents my on course headwear and our commitment to supporting the Nantz National Alzheimer Center and its mission to help those impacted by Alzheimer’s.”

This edition of Charity Game Tour Visor® was inspired by the iconic visor Keith wears on the PGA Tour and is designed to combine style with a powerful message. Featuring Keith's signature look, the visor represents more than just a piece of golf equipment; it serves as a symbol of the fight against Alzheimer's and a call to action for all who wear it.

This special visor is made possible through the partnership of four organizations: Keith Mitchell, Imperial, Cisco, and Mizuno. Each partner has come together with a shared vision of supporting Alzheimer’s research and patient care. 

"Working with these great partners has been a dream come true.” Keith said. “Imperial’s craftsmanship, Cisco’s foresight in technology, and Mizuno’s focus on performance and design, are companies and values that I am honored to represent,”

The visor will be available for purchase and all proceeds will benefit the Nantz National Alzheimer Center. It’s a unique opportunity for golf fans to support Alzheimer's research while showing their love for the game and for a meaningful cause.

You’re well known for your personal style, what is your connection with The Imperial Tour Visor®?

“My connection to the tour visor runs deep,” he shared, explaining that his love for the style dates back to his childhood, where he was often seen wearing a visor similar to the ones his father wore. “I have old pictures of myself as a kid wearing a visor just like the one I wear on Tour today,” Keith said with a smile. “My dad always wore one, and I as a kid, I always wanted to follow in his footsteps. It became part of my style, and it’s something I’ve kept most of my golf career.”

For Keith, the visor is more than just a piece of golf equipment; it's a link to the past when golf to him was the time for father and son bonding. This personal connection adds even more meaning to the Charity Game Tour Visor®, as it carries the essence of tradition, family, and giving back.

What advice would you give to someone wanting to get involved with supporting Alzheimer’s disease research and care?

“The first edition of Charity Game Tour Visors® is now available for purchase, and by wearing it, you are showing your support by helping the Nantz National Alzheimer Center in its mission to fight Alzheimer's disease. This project is directly supporting the center’s research and patient care programs.

We want to make a big difference, and this is just one small way we can do that,” Keith said. “The support from golf fans, our partners, and everyone involved will help the Nantz National Alzheimer Center continue its important work.”

Conclusion: A Legacy of Giving Back

Keith Mitchell’s partnership with Imperial, Cisco, and Mizuno to support the Nantz National Alzheimer Center through the Charity Game Tour Visor® is a testament to the power of sports in making a positive impact. With his personal connection to the disease and his family’s experience with the center, Keith is using his platform to raise awareness and funds for Alzheimer’s research and care.

By purchasing the visor, you're not only supporting Keith's charitable efforts but also contributing to a brighter future for those affected by Alzheimer's. Join us in this important cause and help make a lasting difference in the fight against Alzheimer's disease.

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