Field Notes

Kansas City, MO – Watson Links, the nonprofit golf mentoring organization founded by legendary golfer Tom Watson, is excited to share more details about its partnership with Imperial, the leading name in golf hats since 1916. The two organizations first teamed up in 2024 and expanded their partnership in 2025. This year, Watson Links mentors and junior golfers at its 21 locations across the nation will receive free Imperial hats – bringing quality, pride, and style to mentor-driven, on-course experiences.    The “Hats Off to Helping Others” campaign is at the heart of this partnership. It honors those who share their love of golf by mentoring the next generation. The simple act of removing a hat and shaking hands after a round symbolizes the respect and gratitude at the core of the game. Through this campaign, Watson Links and Imperial are helping supporters give back—showing that real success in golf, and in life, comes from helping others along the way. The campaign will feature mentor-driven social media videos and storytelling. Imperial will be offering a unique discount code to imperial1916.com for Watson Links juniors, mentors and supporters to use through March 31, 2026.   Tom Watson, a longtime wearer of Imperial hats, expressed his enthusiasm for the partnership: “It’s an honor to team up with Imperial—a company that’s been a steward of the game for over a century. Their hats have been part of my own journey in golf, and I’m proud that our mentors and juniors will now wear the same symbol of tradition and excellence. Imperial’s styles, both timeless and modern, reflect the diverse future of golf. Together, we’re tipping our hats to those who give back and help pass on the game’s most important values.” Jerry Biag, Director of Marketing of Imperial echoed the sentiment, underscoring the company’s dedication to preserving and growing the game through meaningful partnerships: “At Imperial, we believe that golf is about more than performance—it’s about character, community, and tradition. Supporting Watson Links allows us to help build a stronger future for the game together. We’re proud to see our hats worn by mentors and juniors alike as they tee it up together and have fun.” See the first video of the four-part series on Instagram, Facebook and YouTube. The remaining videos will be released throughout July on Watson Links and Imperial accounts. About Watson Links Founded by golf legend Tom Watson, Watson Links champions on-course play and golf mentoring. As a golf mentoring advocacy and consultancy group, the non-profit drives meaningful connections between young golfers and experienced volunteers through its various initiatives. The program promotes on-course experiences designed to foster mentorship, build character, and grow a lifelong love for the game. During the 2025 golf season, Watson Links is bringing its unique mentorship-based model to more than 20 markets across the United States. Learn more at watsonlinks.org and follow the organization on Instagram, Facebook, LinkedIn and YouTube.   About Imperial Imperial is a consumer apparel brand founded in 1916 with design, marketing, manufacturing,and distribution capabilities. Imperial sells its products into several markets, including the direct-to-consumer (DTC), golf, corporate, and supply chain channels. Customers include the U.S.Open, PGA Championship, Open Championship, Ryder Cup, Presidents Cup, and Solheim Cup. Imperial also has manufacturing and licensing relationships with Nike, Peter Millar, Tommy Hilfiger, Vans, Adidas and many other global brands.   Imperial products can be found at all Top 100 and over 75% of the Top 400 golf courses in the United States and has been voted the #1 headwear brand for private and resort golf facilities for eight consecutive years by the Association of Golf Merchandisers (AGM) and reported as the “#1 headwear brand in the combined on and off course retail golf channels” by Golf Datatech. Imperial is also proud to fund the Imperial Foundation, a separate philanthropic organization committed to the growth and vitality of sports, especially the game of golf and those who support it, as well as the overall health and well-being of the people in the communities Imperial serves.   For further information please visit imperial1916.com. Follow Imperial on Instagram at @ImperialHats.

KALAUAO, HI – The American Junior Golf Association (AJGA), in conjunction with several key strategic partners, is excited to bring its first-ever tournament to Hawai‘i this fall. The Imperial Junior Classic at Pearl at Kalauao, scheduled for Oct. 10-13, will mark a milestone in the AJGA’s mission to expand access to elite junior golf nationwide. Imperial, a proud partner of the AJGA, will serve as the title sponsor of the event. As a longtime supporter of AJGA tournaments nationwide, Imperial remains committed to advancing the game of golf by investing in junior player development and creating meaningful community impact. “We are proud to help bring the AJGA to Hawai‘i for the first time. Supporting youth development and giving back to the local community are at the core of who we are, and we believe this event will create a lasting impact for junior golfers, families and Hawai‘i’s broader golf community.” David Shaffer, president of Imperial The event will be hosted in partnership with the Hawai‘i State Golf Association and held at the Pearl at Kalauao on Oʻahu. “We are honored to partner with the AJGA to bring this level of competitive junior golf to Hawai‘i. It’s a fantastic opportunity to welcome juniors to our course and inspire the next generation of golfers to elevate their game and reach their highest potential.” Ed Kageyama, general manager of Pearl at Kalauao With full support from local and national partners, the Imperial Junior Classic at Pearl at Kalauao is positioned to deliver a premier tournament experience for players, families and the broader golf community in Hawai‘i. For more information on the AJGA’s programs, upcoming tournaments, or initiatives, please visit ajga.org or contact Tim Jackman (tjackman@ajga.org) in the AJGA Communications Department. About ImperialFounded in 1916, Imperial Headwear is the leading manufacturer of premium quality headwear, apparel, and accessories for the golf market. Imperial’s products can be found at 99 of the Top 100 and over 75% of the Top 400 golf courses in the United States, and they were voted the #1 headwear brand for private and resort golf facilities for six consecutive years by the Association of Golf Merchandisers (AGM) and reported as the “#1 headwear brand in the combined on and off course retail golf channels in 2022” by Golf Datatech. Imperial is committed to style, functionality, and perfection in fit and comfort. It is this commitment that has allowed the creation of a wide variety of headwear and apparel with quality that is second to none. Renowned for its superior customer service and art customization capabilities, Imperial offers its products using the most innovative fabrics and designs, as well as logo decoration and embellishment technologies. For further information, please visit imperial1916.com . Follow Imperial Headwear on X and Instagram at @ImperialHats and Facebook.com/ImperialHeadwear . About Pearl at KalauaoPearl at Kalauao, like a precious momi (pearl), is a hidden gem in O‘ahu’s golfing landscape, offering breathtaking views from Pu‘uloa to the Wai‘anae Mountains. Established in 1967 as the Francis H. ‘Ī‘ī Brown Golf and Country Club and later transitioning to Pearl Country Club in 1975, it has long welcomed both kama‘āina and visitors. Today, the course continues its legacy with new enhancements, including upgraded clubhouse amenities and short-game practice facilities. Pearl at Kalauao remains committed to sustainable stewardship of the ‘āina, fostering a connection to the land that benefits both the environment and the wider community. Learn more at www.pearlatkalauao.com. About the HSGAFounded in 1984, the HSGA is a 501c3 charitable non-profit organization organized to enhance the enjoyment of and preserve the integrity of golf for golfers of all ages and gender. The Hawaii State Golf Association is one of 57 official USGA® Allied Golf Associations (AGA) serving Hawaii and our military golf courses on the Pacific Rim. As the USGA® AGA for our region, we provide education and training on the use of the World Handicap System while also being the exclusive provider of the Golf Handicap and Information Network (GHIN). We also provide assistance and education on the Rules of Golf provided by the USGA® and the R&A, training on use of the Golf Genius Tournament Management Program and help with the Rules of Amateur Status.

BOURBON, MO – Imperial, the #1 headwear brand in golf, is proud to announce its official sponsorship of First Tee through its philanthropic arm, the Imperial Foundation. As an “Inspired Partner,” the Imperial Foundation will provide support to First Tee’s national headquarters and chapter networks across the country, advancing community programs, local events, and youth initiatives that create meaningful, lasting impact for young people and the communities they call home. Founded in 1997, First Tee began as a way to make golf more affordable and accessible for kids of all backgrounds. Today, it stands as a global leader in youth development, using golf as a platform to build character, instill life-enhancing values, and inspire the next generation of leaders. This partnership is rooted in a shared mission: to empower young athletes, foster character development, and nurture a lifelong love for the game. “The Imperial Foundation was established to support programs like First Tee that are shaping the future of junior golf,” said David Shaffer, President at Imperial. “First Tee continues to nurture talent, instill strong values, and build a more inclusive, accessible game.  We are honored to be a part of that journey.” “This partnership is a meaningful reflection of who we are and what we believe in,” added Jerry Biag, Director of Marketing. “We’re not just here to support the game, we’re here to support the kids, communities, and character that define its future.” About PGA TOUR First Tee Foundation (“First Tee”)    First Tee (www.firsttee.org) is a 501(c)(3) nonprofit youth development organization that is supported by the PGA TOUR. Its mission is to impact the lives of young people by providing educational programs that build character and instill life-enhancing values through the game of golf. Over more than 25 years, First Tee has reached millions of youth through its network of 150 chapters, 11,450 schools and 2,000 youth centers. Headquartered in Ponte Vedra Beach, Florida, USA, programs are delivered in all 50 United States.   About The Imperial Foundation: Founded in 2023, The Imperial Foundation is committed to the growth and vitality of sports, with a special focus on golf. Our mission extends beyond the fairways, emphasizing overall health and well-being within the communities we serve. Our three pillars – Vitality of Sports, Community, and Sustainability – guide our initiatives and drive positive change.  About Imperial Imperial is a consumer apparel brand founded in 1916 with design, marketing, manufacturing, and distribution capabilities. Imperial sells its products into several markets, including the direct-to-consumer (DTC), golf, corporate, and supply chain channels. Customers include the U.S. Open, PGA Championship, Open Championship, Ryder Cup, Presidents Cup, and Solheim Cup. Imperial also has manufacturing and licensing relationships with Nike, Peter Millar, Tommy Hilfiger, Vans, adidas and many other global brands. Imperial products can be found in the Top 100 golf courses in the United States and has been voted the #1 headwear brand in golf for eight consecutive years by the Association of Golf Merchandisers (AGM) and reported as the “#1 headwear brand in the combined on and off course retail golf channels” by Golf Datatech. For further information please visit Imperial1916.com. Follow Imperial on Instagram at @ImperialHats.

Bourbon, MO – Imperial, the leader in golf headwear, is proud to continue its partnership with PGA Tour professional and brand ambassador Keith Mitchell, alongside Cisco and Mizuno, through the Charity Game Imperial Tour Visor® initiative. The first release earlier this year was a tremendous success, selling out quickly and raising significant funds for the Nantz National Alzheimer Center.  Building on that momentum, Imperial released a second drop of the Charity Game Imperial Tour Visor on June 23rd, this time benefitting the Missouri Mental Health Foundation. “As a Missouri-based company, Imperial is committed to supporting our local communities,” said Jerry Biag, Director of Marketing at Imperial. “The Missouri Mental Health Foundation is doing critical work in advocacy, education, and improving the lives of those impacted by mental illness. We’re proud to use this platform to shine a light on their mission.” The Charity Game Imperial Tour Visor® project features a uniquely designed version of the visor Keith Mitchell wears in competition. This second edition continues the tradition of purpose-driven style and philanthropy. “Raising awareness for mental health is important,” said Keith Mitchell. “I’m grateful for the opportunity to support Imperial and give back to those who have supported me throughout my career. I’m proud to be part of this initiative to support the Missouri Mental Health Foundation.” Following the overwhelming response to the first two releases, Imperial will launch two additional product drops later this year, with Cisco and Mizuno each selecting their own charitable partners to support through the sale of Charity Game Visor. “On behalf of all parties involved, we would like to thank the fans, collectors, and supporters for supporting our charitable initiatives and making a positive impact in the areas we cherish most. Keep an eye out for the next release!” added Jerry Biag. For more information on the Charity Game Imperial Tour Visor® project, visit www.imperial1916.com.  About ImperialImperial is a consumer apparel brand founded in 1916 with design, marketing, manufacturing and distribution capabilities. Imperial sells its products into several markets, including the direct including the direct-to-consumer (DTC), golf, corporate, and supply chain channels. Customers include the U.S. Open, PGA Championship, Open Championship, Ryder Cup, Presidents Cup, and Solheim Cup. Imperial also has manufacturing and licensing relationships with Nike, Peter Millar, Tommy Hilfiger, Vans, adidas and many other global brands. Imperial products can be found at all Top 100 and over 75% of the Top 400 golf courses in the United States and has been voted the #1 headwear brand for private and resort golf facilities for eight consecutive years by the Association of Golf Merchandisers (AGM) and reported as the “#1 headwear brand in the combined on and off course retail golf channels” by Golf Datatech. For further information please visit Imperial1916.com. Follow Imperial on Instagram at @ImperialHats.