Collection: Imperial x Keep Showing Up

In 2021, musician and golfer Jake Trego was diagnosed with stage 4 colon cancer at just 33 years old. Through surgeries, chemotherapy, and now the pursuit of a liver transplant, Jake has continued to face each day with remarkable resilience, finding strength in music, golf, and the support of his wife, Rozlyn, and their community. The Keep Showing Up Collection was created in his honor, with every hat sold helping support Jake and Rozlyn throughout his treatment. More than just headwear, it's a reminder to keep showing up—one day, one step, and one swing at a time.

Watch the full film on our YouTube channel and see Jake’s journey for yourself.
Watch now

4 products