Field Notes

BOURBON, MO – Imperial, voted the #1 headwear brand for private and resort golf facilities for nine consecutive years by the Association of Golf Merchandisers (AGM) and reported as the “#1 headwear brand in the combined on and off course retail golf channels” by Golf Datatech, introduced its 2027 Collection at the company’s annual sales meeting, unveiling a new generation of premium headwear defined by material innovation, contemporary styling, and purpose-driven silhouettes. As the leader in fit, the 2027 Collection advances the brand’s commitment to exceptional comfort, modern performance, and timeless style. Leading the collection is Lodestar, Imperial’s most advanced fabric to date, engineered to redefine how performance headwear looks, feels, and wears. “The development of Lodestar represents one of the most significant product innovations in Imperial’s recent history,” said Dan Parenti, SVP of Product. “For years, the industry has forced consumers to choose between the authentic look of natural fabrics and the benefits of technical materials. Lodestar sets a new standard, bringing both in a proprietary fabric developed exclusively by Imperial.” Made from 100% recycled materials, Lodestar combines the visual depth and soft hand of premium natural fabrics with the technical attributes the industry and consumers expect, including moisture wicking capability, antimicrobial properties, and UPF 50+ protection. The result is a category-defining fabric that establishes a new benchmark for headwear and serves as the foundation for new styles like The Lodestar and The Criterion. Complementing the fabric launch is an expanded assortment spanning performance, lifestyle, and seasonal categories, providing retailers with a broader range of solutions for today’s evolving consumer. Style Highlights Q210U – The Lodestar The flagship style of the collection, The Lodestar showcases Imperial’s proprietary fabric in a low sweep profile that pairs elevated aesthetics with technical functionality. Memory structure promotes long-lasting shape retention and adaptive comfort, while refined details such as a matte black buckle and grommet reinforce its position as a future cornerstone of the Imperial brand. Q210MC – The Criterion A sophisticated take on the fast-growing 5-panel category, The Criterion combines a dart-front, mid-crown silhouette in Lodestar fabric for a versatile blend of contemporary and retro influences. A new silicone snapback closure enhances comfort and flexibility, while memory structure construction, delivers a consistent fit for an elevated wear experience. The Criterion appeals to both trend-conscious consumers and traditionalists. 8000 – The Fumanchu Inspired by Imperial’s heritage styles, The Fumanchu refreshes a familiar favorite with ultra-soft brushed performance poly fabric for an exceptionally soft feel and moisture-wicking comfort. The structured mid- crown profile and flat brim create an easygoing lifestyle aesthetic suited for the golf course, the ballpark, and around town. 1289 – The Attaboy Developed with customization in mind, this retro-inspired 5-panel trucker combines performance materials with construction optimized for decoration. A structured front panel with a thin internal foam lining creates the ideal canvas for embroidered patches, 3D embroidery, chainstitch, and other premium embellishment techniques. 3805 – The Better With Age Crafted from genuine, plaited straw, The Better With Age brings fresh energy to a classic silhouette. Equal parts nostalgic and contemporary; this statement piece commands attention with a strong visual impact and novelty appeal for resorts, destination properties, and special events. 6025 – The Thayne A traditional winter essential featuring knit-in striping, textured ribbing, and a pom accent. Soft acrylic yarns and fleece lining provide warmth and comfort while maintaining a relaxed fit. 6026 – The Cache Understated and versatile, The Cache offers a modern take on the everyday cuffed beanie. Its streamlined aesthetic and broad appeal make it an easy addition to any cold-weather assortment. 6100 – The Swede A watchcap featuring a closer-to-head fit and subtle texture. Soft acrylic yarns and fleece lining provide warmth without bulk, resulting in a clean, tailored silhouette with broad crossover appeal. 6102 – The Mercer Introducing a jacquard-knit patterning for added texture and visual depth, The Mercer brings a fashion-forward winter style option that adds personality and depth to seasonal assortments. In addition to the new headwear introductions, Imperial is expanding its women’s apparel category with two versatile lifestyle pieces. The Sunset is a short-sleeve, crewneck tri-blend tee crafted for exceptional softness and everyday comfort, while The Lafayette is a lightweight French Terry sweatshirt ideal for effortless layering and year-round versatility. The 2027 Collection reflects Imperial’s continued investment in innovation, craftsmanship, and category leadership; delivering solutions that meet the needs of today’s retailers while reinforcing the brand’s commitment to fit, comfort, and timeless style. About Imperial Imperial is a consumer apparel brand founded in 1916 with design, marketing, manufacturing, and distribution capabilities. Imperial sells its products into several markets, including the direct-to-consumer (DTC), golf, corporate, and supply chain channels. Customers include the U.S. Open, PGA Championship, Open Championship, Ryder Cup, Presidents Cup, and Solheim Cup. Imperial also has manufacturing and licensing relationships with Nike, Peter Millar, Tommy Hilfiger, Vans, adidas and many other global brands. Imperial products can be found at all Top 100 and over 75% of the Top 400 golf courses in the United States and has been voted the #1 headwear brand for private and resort golf facilities for eight consecutive years by the Association of Golf Merchandisers (AGM) and reported as the “#1 headwear brand in the combined on and off course retail golf channels” by Golf Datatech. Imperial is also proud to fund the Imperial Foundation, a separate philanthropic organization committed to the growth and vitality of sports, especially the game of golf and those who support it, as well as the overall health and well-being of the people in the communities Imperial serves. For further information please visit Imperial1916.com. Follow Imperial on Instagram at @ImperialHats. Media Contact Martha Hudson mhudson@imperial1916.com B2B Marketing Specialist - Golf

BOURBON, MISSOURI — Imperial, a leading manufacturer of premium golf headwear and apparel since 1916, is proud to announce a new partnership with The Peoples League as the Official Headwear of the 2026 Peoples League Tour.   The partnership brings together two organizations committed to growing the game through community, competition, and culture. As the Official Headwear of the 2026 Peoples League Tour, Imperial will provide premium headwear for players featuring exclusive co-branded collections and special event activations. Peoples League has quickly become one of golf's most culturally relevant organizations, blending sport, entertainment, and fan engagement into a fresh take on competitive golf. “Peoples League is creating a platform that reflects how the game continues to grow," said Jerry Biag, Director of Marketing at Imperial. "Their ability to bring together competition, community, and culture has resonated with a new generation of golfers. We're excited to become the Official Headwear of the 2026 Peoples League Tour." The team ownership group features influential figures from sports, entertainment, and golf media, including Ja Rule, Victor Cruz, Luke Kwon, Country Club Adjacent, and The Pointer Brothers. Their collective vision has helped establish Peoples League as a platform that extends beyond tournament golf and creates meaningful connections throughout the broader golf community.   The 2026 Peoples League Tour will also showcase a talented and diverse roster of competitors, including Ryan Ruffels, Tisha Alyn, Malosi and Claire Hogle, whose participation reflects the league's commitment to highlighting both elite play and engaging personalities within the game.   "For more than a century, Imperial has set the standard in golf headwear," said Jared Augustine, CEO and Founder of Peoples League. "When we looked for a headwear partner for the 2026 Peoples League Tour, Imperial was a natural fit. Their commitment to quality, innovation, and authenticity mirrors our own values, and we're excited to bring their products to our players and community throughout the season."   "This partnership is about more than putting a logo on a hat," said Clay Sutton, Head of Brand & Marketing at Peoples League. "It's about aligning with a brand that understands golf's rich history while embracing the modern culture that's driving the game forward. We're excited to work alongside Imperial to create meaningful experiences for our players and partners." With a leadership team that includes Augustine, Sutton, and a growing network of league operators and community ambassadors nationwide, Peoples League continues to build one of the most innovative ecosystems in golf, combining competitive events, original content, and authentic community engagement.   The partnership officially begins with the Tahoe Mountain Club event of the 2026 Peoples League Tour, where Imperial headwear will be prominently featured at the events. Subscribe to Peoples League Golf on YouTube to follow all of the 2026 Tour action. About Imperial Imperial is a consumer apparel brand founded in 1916 with design, marketing, manufacturing, and distribution capabilities. Imperial sells its products into several markets, including the direct-to-consumer (DTC), golf, corporate, and supply chain channels. Customers include the U.S. Open, PGA Championship, Open Championship, Ryder Cup, Presidents Cup, and Solheim Cup. Imperial also has manufacturing and licensing relationships with Nike, Peter Millar, Tommy Hilfiger, Vans, adidas and many other global brands. Imperial products can be found at all Top 100 and over 75% of the Top 400 golf courses in the United States and has been voted the #1 headwear brand for private and resort golf facilities for nine consecutive years by the Association of Golf Merchandisers (AGM) and reported as the “#1 headwear brand in the combined on and off course retail golf channels” by Golf Datatech. Imperial is also proud to fund the Imperial Foundation, a separate philanthropic organization committed to the growth and vitality of sports—especially the game of golf and those who support it—as well as the overall health and well-being of the people in the communities Imperial serves. For further information please visit Imperial1916.com. Follow Imperial on Instagram at @ImperialHats. About The Peoples League Peoples League is where tournament-level golf meets the creators who make it worth watching: a team-based, season-long property built on a franchise model, where the same teams and rivalries carry from stop to stop, and every event has its own stakes. In its inaugural 2025 season, the league delivered 50 million impressions, 11 million YouTube views, more than one million engagements, and more than 240,000 watch hours, drawing on a roster of creators reaching more than 35 million combined followers. In 2026, the league launched the Peoples League Tour, extending the competition across a multistop schedule, each event with its own format. Subscribe to Peoples League on YouTube and follow @peoplesleaguegolf. Media contacts:Jerry BiagMarketing Director jbiag@imperial1916.com

Kansas City, MO – Watson Links, the nonprofit golf mentoring organization founded by legendary golfer Tom Watson, is excited to share more details about its partnership with Imperial, the leading name in golf hats since 1916. The two organizations first teamed up in 2024 and expanded their partnership in 2025. This year, Watson Links mentors and junior golfers at its 21 locations across the nation will receive free Imperial hats – bringing quality, pride, and style to mentor-driven, on-course experiences.    The “Hats Off to Helping Others” campaign is at the heart of this partnership. It honors those who share their love of golf by mentoring the next generation. The simple act of removing a hat and shaking hands after a round symbolizes the respect and gratitude at the core of the game. Through this campaign, Watson Links and Imperial are helping supporters give back—showing that real success in golf, and in life, comes from helping others along the way. The campaign will feature mentor-driven social media videos and storytelling. Imperial will be offering a unique discount code to imperial1916.com for Watson Links juniors, mentors and supporters to use through March 31, 2026.   Tom Watson, a longtime wearer of Imperial hats, expressed his enthusiasm for the partnership: “It’s an honor to team up with Imperial—a company that’s been a steward of the game for over a century. Their hats have been part of my own journey in golf, and I’m proud that our mentors and juniors will now wear the same symbol of tradition and excellence. Imperial’s styles, both timeless and modern, reflect the diverse future of golf. Together, we’re tipping our hats to those who give back and help pass on the game’s most important values.” Jerry Biag, Director of Marketing of Imperial echoed the sentiment, underscoring the company’s dedication to preserving and growing the game through meaningful partnerships: “At Imperial, we believe that golf is about more than performance—it’s about character, community, and tradition. Supporting Watson Links allows us to help build a stronger future for the game together. We’re proud to see our hats worn by mentors and juniors alike as they tee it up together and have fun.” See the first video of the four-part series on Instagram, Facebook and YouTube. The remaining videos will be released throughout July on Watson Links and Imperial accounts. About Watson Links Founded by golf legend Tom Watson, Watson Links champions on-course play and golf mentoring. As a golf mentoring advocacy and consultancy group, the non-profit drives meaningful connections between young golfers and experienced volunteers through its various initiatives. The program promotes on-course experiences designed to foster mentorship, build character, and grow a lifelong love for the game. During the 2025 golf season, Watson Links is bringing its unique mentorship-based model to more than 20 markets across the United States. Learn more at watsonlinks.org and follow the organization on Instagram, Facebook, LinkedIn and YouTube.   About Imperial Imperial is a consumer apparel brand founded in 1916 with design, marketing, manufacturing,and distribution capabilities. Imperial sells its products into several markets, including the direct-to-consumer (DTC), golf, corporate, and supply chain channels. Customers include the U.S.Open, PGA Championship, Open Championship, Ryder Cup, Presidents Cup, and Solheim Cup. Imperial also has manufacturing and licensing relationships with Nike, Peter Millar, Tommy Hilfiger, Vans, Adidas and many other global brands.   Imperial products can be found at all Top 100 and over 75% of the Top 400 golf courses in the United States and has been voted the #1 headwear brand for private and resort golf facilities for eight consecutive years by the Association of Golf Merchandisers (AGM) and reported as the “#1 headwear brand in the combined on and off course retail golf channels” by Golf Datatech. Imperial is also proud to fund the Imperial Foundation, a separate philanthropic organization committed to the growth and vitality of sports, especially the game of golf and those who support it, as well as the overall health and well-being of the people in the communities Imperial serves.   For further information please visit imperial1916.com. Follow Imperial on Instagram at @ImperialHats.

KALAUAO, HI – The American Junior Golf Association (AJGA), in conjunction with several key strategic partners, is excited to bring its first-ever tournament to Hawai‘i this fall. The Imperial Junior Classic at Pearl at Kalauao, scheduled for Oct. 10-13, will mark a milestone in the AJGA’s mission to expand access to elite junior golf nationwide. Imperial, a proud partner of the AJGA, will serve as the title sponsor of the event. As a longtime supporter of AJGA tournaments nationwide, Imperial remains committed to advancing the game of golf by investing in junior player development and creating meaningful community impact. “We are proud to help bring the AJGA to Hawai‘i for the first time. Supporting youth development and giving back to the local community are at the core of who we are, and we believe this event will create a lasting impact for junior golfers, families and Hawai‘i’s broader golf community.” David Shaffer, president of Imperial The event will be hosted in partnership with the Hawai‘i State Golf Association and held at the Pearl at Kalauao on Oʻahu. “We are honored to partner with the AJGA to bring this level of competitive junior golf to Hawai‘i. It’s a fantastic opportunity to welcome juniors to our course and inspire the next generation of golfers to elevate their game and reach their highest potential.” Ed Kageyama, general manager of Pearl at Kalauao With full support from local and national partners, the Imperial Junior Classic at Pearl at Kalauao is positioned to deliver a premier tournament experience for players, families and the broader golf community in Hawai‘i. For more information on the AJGA’s programs, upcoming tournaments, or initiatives, please visit ajga.org or contact Tim Jackman (tjackman@ajga.org) in the AJGA Communications Department. About ImperialFounded in 1916, Imperial Headwear is the leading manufacturer of premium quality headwear, apparel, and accessories for the golf market. Imperial’s products can be found at 99 of the Top 100 and over 75% of the Top 400 golf courses in the United States, and they were voted the #1 headwear brand for private and resort golf facilities for six consecutive years by the Association of Golf Merchandisers (AGM) and reported as the “#1 headwear brand in the combined on and off course retail golf channels in 2022” by Golf Datatech. Imperial is committed to style, functionality, and perfection in fit and comfort. It is this commitment that has allowed the creation of a wide variety of headwear and apparel with quality that is second to none. Renowned for its superior customer service and art customization capabilities, Imperial offers its products using the most innovative fabrics and designs, as well as logo decoration and embellishment technologies. For further information, please visit imperial1916.com . Follow Imperial Headwear on X and Instagram at @ImperialHats and Facebook.com/ImperialHeadwear . About Pearl at KalauaoPearl at Kalauao, like a precious momi (pearl), is a hidden gem in O‘ahu’s golfing landscape, offering breathtaking views from Pu‘uloa to the Wai‘anae Mountains. Established in 1967 as the Francis H. ‘Ī‘ī Brown Golf and Country Club and later transitioning to Pearl Country Club in 1975, it has long welcomed both kama‘āina and visitors. Today, the course continues its legacy with new enhancements, including upgraded clubhouse amenities and short-game practice facilities. Pearl at Kalauao remains committed to sustainable stewardship of the ‘āina, fostering a connection to the land that benefits both the environment and the wider community. Learn more at www.pearlatkalauao.com. About the HSGAFounded in 1984, the HSGA is a 501c3 charitable non-profit organization organized to enhance the enjoyment of and preserve the integrity of golf for golfers of all ages and gender. The Hawaii State Golf Association is one of 57 official USGA® Allied Golf Associations (AGA) serving Hawaii and our military golf courses on the Pacific Rim. As the USGA® AGA for our region, we provide education and training on the use of the World Handicap System while also being the exclusive provider of the Golf Handicap and Information Network (GHIN). We also provide assistance and education on the Rules of Golf provided by the USGA® and the R&A, training on use of the Golf Genius Tournament Management Program and help with the Rules of Amateur Status.