Field Notes

Click here to view a digital catalog of Imperial’s 2025 new arrivals. Last month, Imperial introduced the 2025 collection, featuring new headwear, apparel and embellishment techniques, to sales representatives across the nation. This collection marks a bold new direction in the brand’s product development featuring original styling and fabrics. Imperial’s unique fabric techniques and embellishments partnered with a robust collection of colorways and patterns drives this year’s stunning collection. Highlights from this collection include: The Genome (S1507) is a lightweight evolution of the Alpha (S1502) that features NuYarn® fabrics that provides a revolutionary performance merino wool sweatband that is naturally anti-microbial, moisture-wicking and thermoregulating designed with a unique camo perforated pattern. The Harrison (5054U) is a throwback relaunch of our original 5-panel unstructured rope design (The Harris) that features a mesh stand up stay.   The Ballast (90925) and The Cypress (90927) elevates our sweatshirt line with the inclusion of  organic cotton and recycled poly with 5% spandex to provide luxurious comfort and super-soft feel to these midweight fleece sweatshirts.   At Imperial, every design is founded on our commitment to high quality, sustainability, and purpose. Customers now expect more from their headwear and apparel. The 2025 Collection is our latest effort to provide superior products that resonate whit a broad audience, emphasizing quality craftsmanship and meticulous attention to detail. Dan Parenti, SVP of Product Development Domestically produced embellishment enhancements include: Headwear Transfer Twill that produces higher definition and truer and brighter colors compared to standard printed twill. 3D Insignia EMB which provides an embroidered look to 3D insignias Apparel Embellishments now include Micro Patches, Chenille Patches and Felt Letter Appliques to provide our customers with multiple customizable options. Direct to Film Transfer applications now available in up to 18 locations including a full sleeve We are continuously evolving our offerings to meet the needs of our customers. While maintaining our leadership role in the golf industry with innovative headwear and casual apparel, we are also expanding our efforts into the destination and leisure markets. Our focus is to continue to bring value and solutions for our customers now and into the future. David Shaffer, SVP of Sales Other notable highlights from Imperial’s 2025 collection include:• Colorful prints and colorways Palm trees, flamingos, hotdogs and margaritas can be found throughout the 2025 line by Imperial, along with pastel colorways in our The Original Performance (X210P). Creative micro prints comprised of pool party toys, moon men, and 90’s splatter paint designs enhance the Golden Hour (DNA014) line. • Patterned Fabrics The Sophisticate (X210X) is a 6-panel structured mid-crown profile hat that is made of 100% recycled performance plum blossom grid fabric providing UPF 50+ protection which resembles a houndstooth pattern. • New Mid-Crown Pro Profile The Sensei 6 (X210G), The Aperture (1440), The Aperture Meshback (1440M) and The Passenger Side (4074) will feature the new Mid-Crown Pro Profile.

As the temperatures rise, finding ways to stay cool becomes crucial. A good summer hat not only adds style to your outfit but also shields you from the sun's harsh rays, keeps you comfortable and helps regulate your body temperature.  Our summer styles are designed with these key things in mind, incorporating sun protection, breathability and moisture-wicking properties to ensure you stay comfortable and fashionable all season long.  Breathability is a Must For Your Next Summer Hat When choosing a summer hat, breathability is a key factor to consider. Breathable hats allow air to circulate, preventing heat buildup and promoting evaporation of sweat. This helps maintain a cooler head temperature, reducing discomfort and the risk of overheating. Not to mention, you don’t have to worry as much about killer hat hair. Materials like lightweight cotton, mesh and technical fabrics are ideal for maximum ventilation, and Imperial hats are only made with the best. With superior breathability, these hats ensure you remain comfortable even during the hottest days – because nothing can keep you from that early morning tee time. Ready to find the cap that’s right for you this summer? You’re in luck – here are some of our favorites. The Best Summer Hat Styles That are Breathable & Moisture-Wicking 1. Get Flirty With a Flamingo Bucket Hat The Flamingo Floaty Performance Bucket Hat is your go-to for maximum sun protection and a fun summer vibe. This hat features a wide brim that provides ample coverage, shielding your face, neck and ears from harmful UV rays. The vibrant flamingo design adds a playful touch, making it a standout accessory for beach outings, poolside lounging, or casual strolls. This bucket hat is crafted from performance fabric with moisture-wicking properties that help keep you dry, even on the hottest days. Its lightweight and breathable material ensure that air circulates freely, preventing heat buildup under the hat. Whether you’re spending a day at the beach or enjoying outdoor activities, the Flamingo Floaty Performance Bucket Hat is an excellent choice for staying cool and stylish. Shop the Flamingo Floaty Performance Bucket Hat 2. Showcase Your Pickleball Prowess With a Pickle Queen Performance Visor For those who prefer visors, the Pickle Queen Performance Visor is a fantastic option. This visor provides excellent sun protection for your face while leaving the top of your head open for maximum ventilation. The moisture-wicking sweatband helps manage perspiration, keeping it out of your eyes during physical activities. Ideal for tennis, golf and other outdoor sports, the Pickle Queen Performance Visor combines functionality with a fun, sporty design. The adjustable strap ensures a comfortable fit and the durable, breathable fabric makes it perfect for long days in the sun. With its stylish look and practical features, this visor is a must-have for active summer days. Shop the Pickle Queen Performance Visor 3. Have Fun With Breathable Microprints The Legend Micro Print Meshback Cap is perfect for those who want a classic, versatile cap with superior breathability. The front panels provide structure and sun protection, while the mesh back panels allow for maximum airflow, keeping your head cool in the heat. The microprint design adds a subtle yet stylish touch, making this cap suitable for various outfits. This cap is made from lightweight, moisture-wicking fabric that ensures you stay dry and comfortable. It’s ideal for outdoor sports, casual wear, or any activities where you’ll be spending time in the sun. The adjustable closure allows for a secure, customized fit, making the Legend Micro Print Meshback Cap a dependable and stylish choice for summer. Shop the Legend Micro Print Meshback Cap 4. Enjoy Effortless Style & Sophistication With a Barstool Meshback Cap The Barstool Crossed Tees Two-Tone Meshback Performance Rope Cap is a stylish blend of classic and modern design elements. The two-tone color scheme and performance rope detail make it a standout accessory. Like the Legend Micro Print Meshback Cap, this hat offers excellent breathability with its meshback design, ensuring your head stays cool. Crafted from performance fabric, this cap provides moisture-wicking properties to keep sweat at bay. It’s perfect for golfers, outdoor enthusiasts and anyone who wants a stylish hat that performs well in the heat. The structured form and adjustable fit ensure comfort and durability, making this cap a reliable choice for sunny summer days. Shop the Barstool Crossed Tees Two-Tone Meshback Performance Rope Cap 5. Catch a Breeze With a Playful Cotton Cap The Transfusion by Seth McWhorter Lightweight Cotton Cap is a favorite for those who prefer the classic feel of cotton. This cap is lightweight and breathable, making it ideal for hot weather. The design by Seth McWhorter adds a unique, artistic touch, making this hat a stylish addition to any summer wardrobe. The cap’s cotton fabric is naturally breathable and comfortable, providing a cooler experience during sunny days. It's perfect for casual outings, sports events, or just adding a bit of flair to your everyday look. With its adjustable sizing and durable construction, the Transfusion Cap is both functional and fashionable for summer wear. Shop the Transfusion by Seth McWhorter Lightweight Cotton Cap 6. Show Your American Pride With the ‘Merica Tour Visor Show off your patriotic spirit with the ‘Merica Tour Visor. This visor combines excellent sun protection with a bold, patriotic design, featuring red, white and blue colors. The open-top design allows for maximum ventilation, keeping your head cool while providing sun protection for your face. The ‘Merica Tour Visor features a moisture-wicking sweatband that keeps sweat from dripping into your eyes, making it perfect for sports and outdoor activities. Its durable and breathable fabric ensures comfort throughout the day. The adjustable strap allows for a secure fit and its bold design makes it a standout accessory for summer celebrations, sports events, or any patriotic occasion. Shop the ‘Merica Tour Visor Stay Cool with Imperial This Summer Finding the right summer hat can make a significant difference in how comfortable you feel during the hotter months. Our Imperial collection offers a variety of styles that incorporate crucial features like sun protection, breathability and moisture-wicking properties.  These hats not only keep you cool but also ensure you stay stylish throughout the summer. Embrace comfort and style this season with an Imperial hat that suits your lifestyle and needs.

Imperial is proud to announce a new partnership with Folds of Honor. This partnership aims to further enhance the impact and reach of Folds of Honor's mission within the golf community and beyond. Imperial simultaneously introduces a unique collection available on their retail website, as well as exclusive event assortments for green grass facilities in support of their Folds of Honor's programs and events. The longstanding collaboration between the PGA of America and Folds of Honor is centered on honoring fallen heroes' legacies through the vehicle of golf, showcasing the enduring connection between the two organizations in this noble cause. This partnership offers a meaningful way to give back to military heroes, first responders, and their families while amplifying the collective efforts of the golf community, the PGA of America, and its professionals in advancing Folds of Honor's mission. David Shaffer, Senior Vice President of Sales The Folds of Honor Foundation, renowned for providing life-changing scholarships to the spouses and children of fallen or disabled U.S. service members was founded by Lieutenant Colonel Dan Rooney, Founder and CEO of Folds of Honor, and member of the PGA of America. Since its inception in 2007, Folds of Honor has awarded over 52,000 scholarships, totaling over $200 million. These scholarships benefit the dependents of America’s fallen and disabled service members and first responders, representing diverse backgrounds and communities. Minority recipients account for 45% of all scholarships awarded.

The Imperial Foundation, a newly established philanthropic organization by Imperial, the #1 headwear brand in golf, announces sponsorship of First Tee. The Imperial Foundation will be listed as an "Inspired Partner,” and will engage with First Tee HQ and chapter networks across the United States in support of events, community programs, and more to aid in the delivery of a positive impact on young people and their communities. Established in 1997, First Tee began as an avenue to make golf affordable and accessible for all kids, now they are a global leader in youth development through golf. This collaboration aims to empower young athletes, foster character development, and promote the love of golf among the next generation. The Imperial Foundation was established to empower programs like First Tee who are driving the junior golf world. First Tee is nurturing talent, instilling values, and continuing to build a framework of growing the game and making it more accessible for everyone and we are proud to support them. David Shaffer, SVP Sales at Imperial About PGA TOUR First Tee Foundation (“First Tee”)    First Tee (www.firsttee.org) is a 501(c)(3) nonprofit youth development organization that is supported by the PGA TOUR. Its mission is to impact the lives of young people by providing educational programs that build character and instill life-enhancing values through the game of golf. Over more than 25 years, First Tee has reached millions of youth through its network of 150 chapters, 11,450 schools and 2,000 youth centers. Headquartered in Ponte Vedra Beach, Florida, USA, programs are delivered in all 50 United States and select international locations. President George W. Bush serves as Honorary Chair. About The Imperial Foundation: Founded in 2023, The Imperial Foundation is committed to the growth and vitality of sports, with a special focus on golf. Our mission extends beyond the fairways, emphasizing overall health and well-being within the communities we serve. Our three pillars – Vitality of Sports, Community, and Sustainability – guide our initiatives and drive positive change.