Field Notes

TWO PROMINENT HEADWEAR BRANDS NOW UNDER SAME OWNERSHIP Imperial is a brand rich in heritage and traditional styling with a modern twist. Pukka is a very innovative brand with an energy that speaks to an audience distinct from Imperial. We believe both brands can co-exist by running them separately and keeping their personalities true to their DNA. I am thrilled to partner with the Pukka brand and management team, and look forward to a bright future ahead with both Imperial and Pukka continuing to service their loyal customers. Todd Johnson, CEO of Imperial While the ownership of Pukka will change, our core values, vision, and dedication to ‘Be Original’ will remain deeply rooted in our culture. Imperial, and its unbelievable ownership group at CPC, is going to be a great partner with vast resources that can help us accelerate a range of growth and operational initiatives for years to come. Shawn Rogers, Founder and CEO of Pukka Kansas City, Missouri based CPC, an investment holding company focused on long-term investment strategy was formed to buy, build, and hold™ great companies. Imperial was CPC’s first acquisition in late 2021. CPC is a permanent investment vehicle organized as a company, not a fund – a structure that enables CPC to implement the best strategies to create defensible, long-term value aligning the incentives of shareholders, management, and all stakeholders in CPC’s businesses. CPC is owned by large family offices and successful entrepreneurs that are collectively aligned around long-term decision making and wealth creation. CPC seeks to buy one to two companies a year and invest $60 million to $120 million per company into control positions. It does not use enterprise leverage to fund acquisitions, instead focusing management teams to excel in what CPC calls the Five Key Battles™: People, Systems and Processes, Execution, Customer Intimacy, and Product Leadership. As we embark on this exciting new chapter of our organization, it is essential to acknowledge and honor the foundation upon which both the Imperial and Pukka brands were built. I’ve long admired the culture and style that Pukka brings to headwear, and really could not be more excited to join forces with the great team they have built. On behalf of everyone at CPC and Imperial, I welcome everyone at Pukka to our family. David Shaffer, Senior Vice President of Sales at Imperial

We can’t help but love how our 2024 PGA Championship hat logos came out. Each PGA Championship marks an exciting time for golfers and golf fans alike and these golf hats are the perfect expression of our adoration for our favorite game.  From the iconic golf courses to the legendary wins, there’s always a reason to remember each major victory; that’s why it makes sense to commemorate those special times with a special accessory. With Imperial’s PGA Championship hats for 2024, you can rock the major’s logo no matter if you’re cheering at Valhalla Golf Club in Louisville, KY, or watching history be made from home.  The 2024 PGA Championship Lands at Valhalla Golf Club Later This Month Valhalla Golf Club in Louisville, Kentucky, stands as a beacon in the world of golf, illustriously blending history and challenge on its lush greens and meticulously crafted fairways. As excitement builds towards the 2024 PGA Championship, Valhalla is set once again to capture the imagination of the golf world. Known for its spirited atmosphere and challenging layout, the club has a storied past that enhances its charm.  Anticipation for the 2024 PGA Championship is particularly high since the event marks the fourth time this esteemed venue will grace the PGA's major championship roster. Each tournament has not only showcased the top talents in golf but also amplified Valhalla’s reputation as a course where legends are made and the extraordinary happens. Set against this backdrop, Imperial is proud to present its 2024 PGA Championship collection of golf hats and gear, designed for fans who savor the spirit and legacy of this iconic tournament.  This exclusive range features hats that blend style with utility, perfect for those sunny days watching the pros or playing a round yourself. Decked in the tournament colors and emblazoned with the 2024 PGA Championship logo, each piece from the collection not only serves as a memento of what promises to be an unforgettable event but also a symbol of golfing prestige. Whether you're planning to attend the championship in person or enjoy it from the comfort of your home, sporting a piece from Imperial’s PGA Championship collection will make you feel part of the action.  Our Exciting Collection of 2024 PGA Championship Hats Our collection of PGA Championship 2024 hats come in several different styles and colors – Tour Visors®, performance hats, bucket hats, rope caps and more. And if you’re looking for a specific color or style, you can always design your own hat (yes, with the 2024 PGA logo!) with our online custom hat maker. Imperial 2024 Golf Fleece & Sweatshirts for the PGA Championship This stylish t-shirt beautifully captures the essence of the 2024 PGA Championship. It's not just a garment; it's a piece of art that lets you wear the excitement of the tournament. Whether you're at the tournament or watching from home, this t-shirt embodies the spirit of the game, making it a perfect choice for any golf enthusiast. Shop the 2024 PGA Championship Poster T-Shirt by Lee Wybranski The perfect choice for both style and comfort, this Halla Crewneck Sweatshirt is all about sophisticated yet casual elegance. It's the ideal attire to keep you warm and fashionable on the golf course. Whether you're playing a round of golf or enjoying a leisurely day out, this sweatshirt will elevate your style and keep you cozy. Shop the 2024 PGA Championship Halla Crewneck Sweatshirt Stay cozy and stylish with the Premium Fleece Hooded Sweatshirt. Crafted with premium quality materials, this sweatshirt ensures exceptional comfort, making it the perfect companion for your golf outings. With its premium design and functionality, it's a versatile addition to your golf wardrobe. Shop the 2024 PGA Championship Premium Fleece Hooded Sweatshirt Imperial 2024 PGA Golf Hats to Rock at the PGA Championship Elevate your golf attire with the Halla Performance Rope Cap, designed specifically for the 2024 PGA Championship. This cap seamlessly blends performance and style, giving you an edge on the course. It's not just a cap; it represents your passion for golf and emphasizes your dedication to the game. Shop the 2024 PGA Championship Halla Performance Rope Cap Embrace the classic appeal of the Tour Visor, the ultimate choice for a timeless and sporty look. As a must-have accessory for the 2024 PGA Championship, it combines elegance with the spirit of the game. The visor not only shields your eyes from the sun but also complements your golf attire for a confident and poised look. Shop the 2024 PGA Championship Tour Visor Grab your clubs and elevate your golf look with the 2024 PGA Championship Oxford Bucket Hat from Imperial. This hat isn't just a fashion statement; it's a performance powerhouse designed to keep you cool, comfortable and stylish on and off the course. Made with premium materials and featuring the iconic 2024 PGA logo, this hat is your ultimate golf accessory for the championship season. Don't just wear a hat; wear a statement that screams golf sophistication! Shop the 2024 PGA Championship Oxford Bucket Hat Design Your Own PGA Championship Hat Of course, if you’re looking for something different than what we’ve already designed, you can take the 2024 PGA Championship logo and put it on any of our fun prints, like tie-dye, microprint, Hawaiian florals – whatever floats your boat. Stand out at Valhalla Golf Club (or your watch party) by making your own unique golf hat design. We even have some state-inspired logos if you’re a native and looking for something a little more subtle. Create Your Own PGA Championship Hat Enjoy Tee Off at the 2024 PGA Championship in Style with Imperial Get ready to tee off in style at the 2024 PGA Championship with Imperial's exclusive collection of hats and golf gear! Whether you're at Valhalla Golf Club or watching the action from home, these hats are not just accessories; they're your ticket to immerse yourself in the thrill of the championship.  Show off your dedication to the game, make a bold statement and let your style reflect your love for golf with Imperial's exquisite PGA Championship gear. It's more than just clothing – it's an expression of your passion for the game. So get ready to hit the greens in style and make a statement that screams golf sophistication! 

Imperial, the #1 headwear brand in golf as reported by the Association of Golf Merchandisers (AGM) for 7 years in a row, and #1 headwear brand in combined on and off course retail golf channels as reported by Golf Datatech, announces Jerry Biag’s hire as Director of Marketing. “Imperial is excited to welcome Jerry to the team.” said David Shaffer, Senior Vice President of Sales at Imperial. “In the newly created role, Jerry will lead all marketing efforts as Imperial continues to bring luxury, authenticity and individuality to the apparel market.”  Jerry joins Imperial with over 20 years of sales and marketing experience working at Alert Services, PepsiCo (Gatorade, Propel and Quaker Oats) and various marketing agencies executing promotions for clients such as Callaway Golf, McDonalds, Microsoft, and Jim Beam. Biag added:  “I have long admired Imperial as the quintessential golf headwear brand.  I’m honored to be part of an iconic company and entrusted with building our marketing capabilities as we continue to grow as an apparel brand.” Jerry is an avid golfer and is married to his wife Sarah.  Together they love to travel and experience different cultures with their two daughters, Ella and Vivian.

Today, Imperial announced a new partnership and licensing agreement with Barstool Golf, serving as their new headwear partner in the green grass market for licensed Barstool Golf products. This innovative collaboration between Imperial and Barstool marks the first time that green grass golf facilities will have the opportunity to access the suite of Barstool Sports brands individually and also through dual-branded headwear and apparel. Outside of their local golf shops, Barstool fans and golfers can find the collection directly via Imperial’s e-commerce site. “For over a century, Imperial’s unwavering commitment to style, quality, and innovation has forged a brand that the golf world and consumers unmistakably recognize as Imperial. This partnership is an incredible opportunity to inspire and connect with a broader sport and golf audience,” said David Shaffer, Senior Vice President of Sales at Imperial. This partnership promises a dynamic fusion of Imperial's timeless quality and craftsmanship with the vibrant and energetic spirit of Barstool Sports. The result is a distinctive lifestyle headwear and apparel assortment that is set to revolutionize the golf fashion landscape.