Field Notes

BOURBON, MO — Imperial, voted the #1 headwear brand for private and resort golf facilities for nine consecutive years by the Association of Golf Merchandisers (AGM) and reported as the “#1 headwear brand in the combined on- and off-course retail golf channels” by Golf Datatech, proudly announces a new partnership with the UNDERRATED Golf Tour as the Official Headwear Partner. Founded by NBA 4x Champion and 2x MVP Stephen Curry, the UNDERRATED Golf Tour is designed to provide greater equity, access and opportunities for the next generation of golfers, with a focus on inclusion, and competitive excellence. Through this partnership, Imperial will outfit participants and staff with premium headwear while collaborating on exclusive product collections and on-site activations throughout the Tour schedule. The partnership reflects Imperial’s continued investment in the future of the game—supporting emerging athletes and expanding the reach of golf to new audiences. “Partnering with the UNDERRATED Golf Tour represents an exciting step forward for Imperial as we continue to evolve alongside the game,” said Jane Smith, VP of Marketing at Imperial. “The UNDERRATED platform is shaping the next generation of golfers, and we’re proud to be part of that journey by delivering headwear that performs at the highest level while giving players a way to express their identity both on and off the course.” “This partnership is about more than product, it’s about connecting with a new generation of golfers in a way that feels authentic to how they experience the game,” said Jerry Biag, Director of Marketing at Imperial. “UNDERRATED is building a powerful platform at the intersection of sport and culture, and we’re excited to bring headwear to life through storytelling, style and moments that resonate both on and off the course.” Imperial will introduce a series of UNDERRATED x Imperial headwear collections, featuring a mix of performance-driven styles and modern silhouettes inspired by the athletes and culture surrounding the Tour. Limited-edition releases will coincide with key events, creating unique product moments tied directly to the energy and storytelling of the competition. “We’re excited to welcome Imperial as our Official Headwear Partner,” said Jason Richards, Athletic Operations Director for the UNDERRATED Golf Tour. “Their commitment to quality and innovation, combined with a shared belief in growing the game, makes this a natural fit as we continue to build opportunities for young golfers.” In addition to on-course integration, Imperial will support the partnership through digital storytelling, athlete-driven content, and direct-to-consumer activations on imperial1916.com, bringing fans closer to the Tour through exclusive product drops and behind-the-scenes access. This partnership further reinforces Imperial’s position not only as a leader in traditional golf channels, but as a brand actively shaping the future of the game through meaningful collaborations and cultural relevance. About Imperial Imperial is a consumer apparel brand founded in 1916 with design, marketing, manufacturing, and distribution capabilities. Imperial sells its products into several markets, including the direct-to-consumer (DTC), golf, corporate, and supply chain channels. Customers include the U.S. Open, PGA Championship, Open Championship, Ryder Cup, Presidents Cup, and Solheim Cup. Imperial also has manufacturing and licensing relationships with Nike, Peter Millar, Tommy Hilfiger, Vans, adidas and many other global brands. Imperial products can be found at all Top 100 and over 75% of the Top 400 golf courses in the United States and has been voted the #1 headwear brand for private and resort golf facilities for nine consecutive years by the Association of Golf Merchandisers (AGM) and reported as the “#1 headwear brand in the combined on and off course retail golf channels” by Golf Datatech. Imperial is also proud to fund the Imperial Foundation, a separate philanthropic organization committed to the growth and vitality of sports—especially the game of golf and those who support it—as well as the overall health and well-being of the people in the communities Imperial serves. For further information please visit Imperial1916.com. Follow Imperial on Instagram at @ImperialHats. About Underrated Golf UNDERRATED Golf, established by Stephen Curry in 2022, is a purpose-driven platform committed to expanding equity, access and opportunity in the game of golf for student-athletes from underrepresented communities and female players. Inspired by Curry’s own journey as an overlooked athlete, the initiative celebrates the underdog while working to level the playing field in a sport where opportunity has historically been limited. Through a competitive junior golf tour, mentorship programming and career development initiatives, UNDERRATED Golf provides talented young golfers with a national stage to gain exposure, build meaningful connections and unlock pathways to success on and off the course. For more information, please visit www.underrated.golf, and connect on social media via Instagram, Twitter and Facebook. Media contacts:Jerry BiagMarketing Director jbiag@imperial1916.com UNDERRATED GolfTom Dietz and Stephen BaruchThirtyInk@Midnight-Dawn.com

BOURBON, MO —  Imperial, voted the #1 headwear brand for private and resort golf facilities for nine consecutive years by the Association of Golf Merchandisers (AGM) and recognized by Golf Datatech as the #1 headwear brand across combined on- and off-course retail channels, is proud to announce a new partnership with LPGA professional Benedetta Moresco, who joins Team Imperial as an official headwear ambassador. Moresco turned professional in 2023 following a standout amateur and collegiate career at the University of Alabama, earning SEC honors and competing on the international stage. As part of the partnership, she will represent Imperial both on and off the course, highlighting the brand’s commitment to performance, craftsmanship, and the future of the game. Her global perspective and competitive drive align seamlessly with Imperial’s heritage and continued investment in emerging talent. Benedetta brings a unique combination of global perspective, competitive edge, and authenticity that reflects exactly where the game is headed,” said Jerry Biag, Director of Marketing at Imperial.  “We’re excited to welcome her to Team Imperial and support her as she continues to make her mark on the LPGA Tour.” “Partnering with Imperial feels like a natural fit,” said Moresco. “The brand stands for quality and tradition, but also embraces innovation, which is important to me. I’m proud to represent Imperial and excited for what’s ahead.” This partnership further reinforces Imperial’s commitment to supporting elite athletes who embody the brand’s heritage and passion for the game. Moresco joins Imperial’s family of ambassadors, including LPGA winner Ingrid Lindblad and PGA Tour winner Keith Mitchell, representing Imperial on golf’s biggest stages. About Imperial Founded in 1916, Imperial is a CPC company with expertise in design, marketing, manufacturing, and distribution. Imperial owns and operates several brands and companies, including Imperial, Pukka®, The Winston Collection and the Peter Millar Licensing Company.  Imperial is a consumer apparel brand that sells its products into several markets, including the direct-to-consumer (DTC), golf, corporate, and supply chain channels.  Customers include the U.S. Open, PGA Championship, Open Championship, Ryder Cup, Presidents Cup, and Solheim Cup. Imperial also has manufacturing and licensing relationships with Nike, Peter Millar, Tommy Hilfiger, Vans, Adidas and many other global brands. Imperial products can be found at all Top 100 and over 75% of the Top 400 golf courses in the United States and has been voted the #1 headwear brand for private and resort golf facilities for nine consecutive years by the Association of Golf Merchandisers (AGM) and reported as the “#1 headwear brand in the combined on and off course retail golf channels” by Golf Datatech. Imperial supports the Imperial Foundation, a philanthropic organization dedicated to fostering the growth and vitality of sports—especially golf—and enhancing the well-being of communities it serves. CPC, Imperial’s parent company, is a Kansas City-based investment holding firm focused on a long-term strategy to buy, build, and hold™ great companies. For further information please visit Imperial1916.com. Follow Imperial on LinkedIn at @imperial-headwear or Instagram at @ImperialHats. Media contact:Jerry BiagDirector of Marketing jbiag@imperial1916.com

BOURBON, MO – Imperial, voted the #1 headwear brand for private and resort golf facilities for eight consecutive years by the Association of Golf Merchandisers (AGM) and reported as the “#1 headwear brand in the combined on and off course retail golf channels” by Golf Datatech, is proud to announce that a partnership with Toss & Spin.  This partnership will name Imperial as the “Official Headwear of Toss & Spin – one of the fastest-growing innovative pickleball and tennis platforms. The partnership brings together two brands committed to performance, community, and modern racquet-sport culture. Through this collaboration, Imperial will provide official headwear for Toss & Spin’s staff servicing their pickleball and tennis programming, including events, activations, and on-court experiences delivering high-quality, performance-driven styles designed for on and off-court play.  “Toss & Spin has built an impressive community across both pickleball and tennis, two sports that continue to attract players of all ages and skill levels,” said Jerry Biag, Director of Marketing at Imperial.  “We’re excited to support their mission by providing premium headwear that performs on court while reflecting the modern lifestyle surrounding racquet sports.” As part of the partnership, Imperial headwear and apparel will be featured at Toss & Spin pickleball and tennis events, pop-up experiences, and across digital and social channels. The collaboration will also include select co-branded styles and limited-edition drops designed to engage the Toss & Spin audience and celebrate the culture of both sports. “Toss & Spin is proud to partner with Imperial,” said Chris Clark, CEO of Toss & Spin. “Imperial’s legacy of quality and innovation aligns perfectly with our goal of elevating the player experience across pickleball and tennis, both on and off the court.” This partnership underscores Imperial’s continued expansion into high-growth racquet sports, extending its trusted craftsmanship and modern design to new communities beyond traditional categories. About Imperial Imperial is a consumer apparel brand founded in 1916 with design, marketing, manufacturing, and distribution capabilities. Imperial sells its products into several markets, including the direct-to-consumer (DTC), golf, corporate, and supply chain channels. Customers include the U.S. Open, PGA Championship, Open Championship, Ryder Cup, Presidents Cup, and Solheim Cup. Imperial also has manufacturing and licensing relationships with Nike, Peter Millar, Tommy Hilfiger, Vans, adidas and many other global brands. Imperial products can be found at all Top 100 and over 75% of the Top 400 golf courses in the United States and has been voted the #1 headwear brand for private and resort golf facilities for eight consecutive years by the Association of Golf Merchandisers (AGM) and reported as the “#1 headwear brand in the combined on and off course retail golf channels” by Golf Datatech. Imperial is also proud to fund the Imperial Foundation, a separate philanthropic organization committed to the growth and vitality of sports—especially the game of golf and those who support it—as well as the overall health and well-being of the people in the communities Imperial serves. For further information please visit Imperial1916.com. Follow Imperial on Instagram at @ImperialHats. About Toss & Spin Toss & Spin is a racquet sports agency that connects communities through pickleball and tennis by delivering best-in-class lessons, classes, and live events. Founded in 2020, Toss & Spin works closely with facilities, employers, and brands to design intentional programming experiences that make people happier and healthier through sport. Since its launch, Toss & Spin has conducted more than 1,000 events, delivered 8,000+ classes, and activated programming in 40 cities nationwide, creating accessible, high-quality racquet sports experiences for players of all ages and skill levels. Driven by its mission—bringing the joy of racquet sports to every hand, everywhere—Toss & Spin blends community, engaging formats, and technology to inspire people to learn, play, and grow. For more information visit www.tossandspin.com.  Follow Toss & Spin on Instagram @tossandspin

Organizational Announcement: Welcoming Jill Wenk to Imperial I am pleased to announce that Jill Wenk, MA, PHR will be joining Imperial as our new Vice President of Human Resources, effective January 5, 2026. Jill is an accomplished Human Resources executive with more than 15 years of progressive leadership experience guiding People Operations, Talent Acquisition, Total Rewards, and Organizational Development across high‑growth, multi‑site, and global environments. She has a proven track record of building award‑winning cultures, scaling HR infrastructure, and serving as a trusted advisor to executive teams navigating complex organizational change. Most recently, Jill served as Vice President of People at Hennessey Digital, where she led global People Operations for a fully remote workforce spanning 28+ states and 19+ countries. She built a full‑scale HR function from the ground up, transforming the company from a founder‑led startup into a professionally managed, multimillion‑dollar organization. Under her leadership, the company achieved record employee satisfaction scores, significantly reduced turnover, and earned multiple Best Places to Work awards from Inc., Fortune, Titan, and Quartz. Jill’s accomplishments at Hennessey Digital include: Designing scalable human capital strategies that supported rapid growth and seamless post‑acquisition integration. Leading strategic communication and change‑management initiatives that strengthened morale during periods of transformation. Reducing turnover to well below industry benchmarks. Building high‑impact talent management, performance, and career‑pathing frameworks. Designing and overseeing total rewards program, including compensation, benefits, payroll, and compliance across numerous states and jurisdictions. Prior to that, Jill served as Senior Director of Human Resources at True Manufacturing, where she led HR operations for a large, multi‑site manufacturing organization. She drove major operational initiatives, streamlined talent acquisition processes, launched a Learning Management System, and strengthened compliance and employee relations practices across the enterprise. Earlier in her career, Jill held HR leadership roles at NISA Investment Advisors, where she successfully led the organization through a federal OFCCP audit with zero findings and built foundational HR systems, policies, and compliance programs. Jill holds a Master of Arts in Organizational Development and Leadership and a Bachelor of Arts in Psychology from Saint Louis University. She also maintains her PHR certification, has completed extensive professional training, and is certified in Predictive Index assessments. Jill is known for her strategic clarity, people‑first leadership style, and ability to build high‑performance cultures rooted in transparency, accountability, and trust. Her expertise will be instrumental as Imperial continues to strengthen its talent strategy, elevate employee experience, and support our next phase of growth. Please join me in welcoming Jill to Imperial. We are excited for the leadership, partnership, and change management expertise she will bring to our organization.   Jeremy CEO