Field Notes

We can’t help but love how our 2024 PGA Championship hat logos came out. Each PGA Championship marks an exciting time for golfers and golf fans alike and these golf hats are the perfect expression of our adoration for our favorite game.  From the iconic golf courses to the legendary wins, there’s always a reason to remember each major victory; that’s why it makes sense to commemorate those special times with a special accessory. With Imperial’s PGA Championship hats for 2024, you can rock the major’s logo no matter if you’re cheering at Valhalla Golf Club in Louisville, KY, or watching history be made from home.  The 2024 PGA Championship Lands at Valhalla Golf Club Later This Month Valhalla Golf Club in Louisville, Kentucky, stands as a beacon in the world of golf, illustriously blending history and challenge on its lush greens and meticulously crafted fairways. As excitement builds towards the 2024 PGA Championship, Valhalla is set once again to capture the imagination of the golf world. Known for its spirited atmosphere and challenging layout, the club has a storied past that enhances its charm.  Anticipation for the 2024 PGA Championship is particularly high since the event marks the fourth time this esteemed venue will grace the PGA's major championship roster. Each tournament has not only showcased the top talents in golf but also amplified Valhalla’s reputation as a course where legends are made and the extraordinary happens. Set against this backdrop, Imperial is proud to present its 2024 PGA Championship collection of golf hats and gear, designed for fans who savor the spirit and legacy of this iconic tournament.  This exclusive range features hats that blend style with utility, perfect for those sunny days watching the pros or playing a round yourself. Decked in the tournament colors and emblazoned with the 2024 PGA Championship logo, each piece from the collection not only serves as a memento of what promises to be an unforgettable event but also a symbol of golfing prestige. Whether you're planning to attend the championship in person or enjoy it from the comfort of your home, sporting a piece from Imperial’s PGA Championship collection will make you feel part of the action.  Our Exciting Collection of 2024 PGA Championship Hats Our collection of PGA Championship 2024 hats come in several different styles and colors – Tour Visors®, performance hats, bucket hats, rope caps and more. And if you’re looking for a specific color or style, you can always design your own hat (yes, with the 2024 PGA logo!) with our online custom hat maker. Imperial 2024 Golf Fleece & Sweatshirts for the PGA Championship This stylish t-shirt beautifully captures the essence of the 2024 PGA Championship. It's not just a garment; it's a piece of art that lets you wear the excitement of the tournament. Whether you're at the tournament or watching from home, this t-shirt embodies the spirit of the game, making it a perfect choice for any golf enthusiast. Shop the 2024 PGA Championship Poster T-Shirt by Lee Wybranski The perfect choice for both style and comfort, this Halla Crewneck Sweatshirt is all about sophisticated yet casual elegance. It's the ideal attire to keep you warm and fashionable on the golf course. Whether you're playing a round of golf or enjoying a leisurely day out, this sweatshirt will elevate your style and keep you cozy. Shop the 2024 PGA Championship Halla Crewneck Sweatshirt Stay cozy and stylish with the Premium Fleece Hooded Sweatshirt. Crafted with premium quality materials, this sweatshirt ensures exceptional comfort, making it the perfect companion for your golf outings. With its premium design and functionality, it's a versatile addition to your golf wardrobe. Shop the 2024 PGA Championship Premium Fleece Hooded Sweatshirt Imperial 2024 PGA Golf Hats to Rock at the PGA Championship Elevate your golf attire with the Halla Performance Rope Cap, designed specifically for the 2024 PGA Championship. This cap seamlessly blends performance and style, giving you an edge on the course. It's not just a cap; it represents your passion for golf and emphasizes your dedication to the game. Shop the 2024 PGA Championship Halla Performance Rope Cap Embrace the classic appeal of the Tour Visor, the ultimate choice for a timeless and sporty look. As a must-have accessory for the 2024 PGA Championship, it combines elegance with the spirit of the game. The visor not only shields your eyes from the sun but also complements your golf attire for a confident and poised look. Shop the 2024 PGA Championship Tour Visor Grab your clubs and elevate your golf look with the 2024 PGA Championship Oxford Bucket Hat from Imperial. This hat isn't just a fashion statement; it's a performance powerhouse designed to keep you cool, comfortable and stylish on and off the course. Made with premium materials and featuring the iconic 2024 PGA logo, this hat is your ultimate golf accessory for the championship season. Don't just wear a hat; wear a statement that screams golf sophistication! Shop the 2024 PGA Championship Oxford Bucket Hat Design Your Own PGA Championship Hat Of course, if you’re looking for something different than what we’ve already designed, you can take the 2024 PGA Championship logo and put it on any of our fun prints, like tie-dye, microprint, Hawaiian florals – whatever floats your boat. Stand out at Valhalla Golf Club (or your watch party) by making your own unique golf hat design. We even have some state-inspired logos if you’re a native and looking for something a little more subtle. Create Your Own PGA Championship Hat Enjoy Tee Off at the 2024 PGA Championship in Style with Imperial Get ready to tee off in style at the 2024 PGA Championship with Imperial's exclusive collection of hats and golf gear! Whether you're at Valhalla Golf Club or watching the action from home, these hats are not just accessories; they're your ticket to immerse yourself in the thrill of the championship.  Show off your dedication to the game, make a bold statement and let your style reflect your love for golf with Imperial's exquisite PGA Championship gear. It's more than just clothing – it's an expression of your passion for the game. So get ready to hit the greens in style and make a statement that screams golf sophistication! 

Golf isn't just a game of skill and patience – it's also a showcase of style. As golf enthusiasts look to blend functionality with elegance, Imperial's collaboration with Peter Millar epitomizes the intersection of fashion and sport.  With our latest collection of world-class Peter Millar belts highlighting collegiate teams, Imperial isn't just making a statement on the fairways; we’re redefining creative expression in the world of golf. Our Acquisition of J.T. Spencer Makes this Peter Millar Belt Collection Possible How did we make this collection possible? We're thrilled to have recently acquired J.T. Spencer, the official belt licensee of Peter Millar.  This marks a significant milestone for us and the Peter Millar collection of Imperial belts. This strategic move further strengthens our position not only on the golf course but beyond. We're so excited about the opportunities this partnership brings. But it’s not just that, with the acquisition of J.T. Spencer, we’re committed to continuing our tradition of excellence by integrating their craftsmanship and expertise with ours. This collaboration promises an exciting future for fans of Peter Millar belts, as it represents a fusion of heritage and innovation that will elevate the golf belt experience to new heights. The Essence of Peter Millar: Synonymous with Sophistication Peter Millar has become synonymous with timeless style, meticulous craftsmanship and attention to detail. This trademark excellence continues to resonate within our new belt collection. Each belt in our series is a testament to quality, sporting premium materials like rich, full-grain leather and thick, resilient cotton to withstand the rigor of both play and presentation. With the heritage of American craftsmanship coursing through every stitch, these belts are proudly made in the USA, confirming our commitment to unrivaled quality. Unveiling the New Collection: Where Tradition Meets Trend We were more than excited to unveil our latest Peter Millar belt collection, signaling a fresh perspective on golf accessories. In a world where golf apparel and accessories can often seem uniform and bland, our new offerings allow us to stand out with subtlety.  Here’s a snapshot of what golf aficionados can anticipate with our exciting Peter Millar belt collection. Premium Construction to Last Every Round Crafted with the finest cotton webbing and accented with original embroidery, these belts aren’t just accessories, but statement pieces that can’t be ignored. The solid brass buckle with a brushed nickel finish adds a hint of luxury that elevates your golf ensemble. Sizing Made Simple Navigating belt sizes can be as challenging as choosing the right club for a par 3, but you don’t have to worry with Imperial belts. This collection introduces simplicity in selecting the correct size. Express Yourself with Every Stripe and Pattern From distinguished colorways and microprints to stripes and prints, Imperial's Peter Millar belts are more than just a practical addition; they're an opportunity to express yourself in fun and exciting ways. Whether your style is bold and bright or classically subdued, these belts offer the perfect punctuation to your golfing wardrobe. Celebrating Alma Mater: A Tribute to Tradition Who doesn’t love repping their university swag, right? And what better way to weave that chapter of your life into your favorite game while you’re playing than with a clever accessory? These belts let you pay homage to your college days with style and elegance. The concept of paying homage profoundly resonates within the world of college sports and academics. Peter Millar belts creatively embed this tradition by crafting belts that celebrate specific colleges.  By incorporating the colors, logos and spirit of these colleges and universities into the design and construction of each accessory, each belt becomes a wearable token of respect toward your respective college. This transforms each golf belt from just an accessory to so much more. For many, college was a time of excitement and growth and discovery and these belts help to capture that spirit, giving you the chance to reignite that passion again on and off the golf course. As you dive into the frenzy of the March Madness Basketball Tournament, let your Peter Millar belt be a testament to your unwavering support and collegiate pride. Wear it with pride and let it serve as a reminder of the unity and spirited competition that makes March Madness a highlight of the collegiate sports calendar. Celebrate Your Team with Style: Peter Millar NCAA Belts As March Madness grips the nation with its thrilling upsets and buzzer-beaters, it’s time to show support for your top-ranked teams in the most stylish way possible. Here’s a spotlight on four standout belts representing some of the best in college basketball. University of Arizona Wildcats For fans of the University of Arizona Wildcats, the Peter Millar University of Arizona Belt is a must-have. Crafted with premium cotton webbing and accented with rich, full-grain leather, this belt features the iconic logos embroidered for a distinctive display of support. The solid brass buckle, plated in brushed nickel, adds a sophisticated touch, making it a versatile addition to both casual and semi-formal attire. It’s not just a belt; it’s a declaration of pride and loyalty to the Wildcats. Shop the Peter Millar University of Arizona Belt University of North Carolina Tar Heels Tar Heels fans know the importance of tradition and excellence, qualities reflected in the Peter Millar University of North Carolina Belt. Show your support for the University of North Carolina with this elegantly designed belt, which blends fashion with fanaticism. Emblazoned with the school's cherished logos and colors, it serves as a stylish emblem of your allegiance during March Madness and beyond. Shop the Peter Millar University of North Carolina Belt Iowa State University Cyclones Cyclones supporters will appreciate the attention to detail in the Peter Millar Iowa State University Belt. This belt perfectly encapsulates the spirit of Iowa State University, with its bold logos and colors standing out against the premium cotton webbing. The craftsmanship ensures durability and style, making it an ideal accessory for any game day, gathering, or casual outing where you want to display your Cyclones pride boldly. Shop the Peter Millar Iowa State University Belt University of Tennessee Volunteers For the Volunteers' faithful, there’s the Peter Millar University of Tennessee Belt, a striking accessory designed to celebrate your team's successes and heritage. This belt combines functionality with fervor, featuring the University of Tennessee's logos and colors rendered with quality materials. Whether you’re on campus, at a watch party, or simply going about your day, this belt is a great way to keep your team spirit close. Shop the Peter Millar University of Tennessee Belt The Intersection of Versatility and Style & a Testament to Collegiate Pride Imperial and Peter Millar have created more than high-quality accessories through these meticulously crafted belts; we’ve created a narrative of respect, tradition and support for these prestigious institutions. Each belt, in paying homage to specific colleges, allows alumni, students and fans to carry a piece of their beloved institution with them, blending style with sentiment.  The collection stands as a testament to the enduring connection between an individual and their alma mater, making each piece a cherished belonging in one’s wardrobe.  But it’s not just that – the style and versatility factor of these men's belts is undeniable. They straddle the line between the trend-setting and the timeless, ensuring that your Imperial belt will always feel in the right place no matter what the current fashion landscape looks like. Imperial and Peter Millar – A Testament to Collegiate Pride In golf, as in life, the smallest details make the biggest impact. The Imperial Peter Millar belt collection embraces this philosophy, proving once again that we, at Imperial, are at the forefront of golf fashion. With the launch of this new collection, we’re giving golfers everywhere the tools to convey their individuality and collegiate pride, all the while respecting the game's deeply rooted traditions. Swing on over to the Peter Millar belt collection to snag the fit that’s right for you Enhancing your March Madness experience goes beyond just cheering for your favorite collegiate basketball team; it's about showing your unwavering support and pride in every possible way. As the tournament heats up and the nation's best college teams fight for glory, your outfit plays a crucial role in expressing your allegiance. This is where the collaboration between Peter Millar and Imperial steps in, offering a stylish and spirited way to celebrate your team throughout the March Madness Basketball Tournament. Experience the new collection of Imperial Peter Millar belts firsthand and embark on a journey where every round is an opportunity to not only play your best but also look your best. After all, in golf, success isn't only about the score – it's about the statement you make from the moment you step onto the course. Update your wardrobe and your game, with some of the best golf belts around. With an Imperial Peter Millar men’s golf belt fastened securely, you're not just ready to play; you're ready to impress. With our latest collection of world-class Peter Millar belts highlighting collegiate teams, Imperial isn't just making a statement on the fairways; we’re redefining creative expression in the world of golf. Our Acquisition of J.T. Spencer Makes this Peter Millar Belt Collection Possible How did we make this collection possible? We're thrilled to have recently acquired J.T. Spencer, the official belt licensee of Peter Millar.  This marks a significant milestone for us and the Peter Millar collection of Imperial belts. This strategic move further strengthens our position not only on the golf course but beyond. We're so excited about the opportunities this partnership brings. But it’s not just that, with the acquisition of J.T. Spencer, we’re committed to continuing our tradition of excellence by integrating their craftsmanship and expertise with ours. This collaboration promises an exciting future for fans of Peter Millar belts, as it represents a fusion of heritage and innovation that will elevate the golf belt experience to new heights. The Essence of Peter Millar: Synonymous with Sophistication Peter Millar has become synonymous with timeless style, meticulous craftsmanship and attention to detail. This trademark excellence continues to resonate within our new belt collection. Each belt in our series is a testament to quality, sporting premium materials like rich, full-grain leather and thick, resilient cotton to withstand the rigor of both play and presentation. With the heritage of American craftsmanship coursing through every stitch, these belts are proudly made in the USA, confirming our commitment to unrivaled quality. Unveiling the New Collection: Where Tradition Meets Trend We were more than excited to unveil our latest Peter Millar belt collection, signaling a fresh perspective on golf accessories. In a world where golf apparel and accessories can often seem uniform and bland, our new offerings allow us to stand out with subtlety.  Here’s a snapshot of what golf aficionados can anticipate with our exciting Peter Millar belt collection. Premium Construction to Last Every Round Crafted with the finest cotton webbing and accented with original embroidery, these belts aren’t just accessories, but statement pieces that can’t be ignored. The solid brass buckle with a brushed nickel finish adds a hint of luxury that elevates your golf ensemble. Sizing Made Simple Navigating belt sizes can be as challenging as choosing the right club for a par 3, but you don’t have to worry with Imperial belts. This collection introduces simplicity in selecting the correct size. Express Yourself with Every Stripe and Pattern From distinguished colorways and microprints to stripes and prints, Imperial's Peter Millar belts are more than just a practical addition; they're an opportunity to express yourself in fun and exciting ways. Whether your style is bold and bright or classically subdued, these belts offer the perfect punctuation to your golfing wardrobe. Celebrating Alma Mater: A Tribute to Tradition Who doesn’t love repping their university swag, right? And what better way to weave that chapter of your life into your favorite game while you’re playing than with a clever accessory? These belts let you pay homage to your college days with style and elegance. The concept of paying homage profoundly resonates within the world of college sports and academics. Peter Millar belts creatively embed this tradition by crafting belts that celebrate specific colleges.  By incorporating the colors, logos and spirit of these colleges and universities into the design and construction of each accessory, each belt becomes a wearable token of respect toward your respective college. This transforms each golf belt from just an accessory to so much more. For many, college was a time of excitement and growth and discovery and these belts help to capture that spirit, giving you the chance to reignite that passion again on and off the golf course. As you dive into the frenzy of the March Madness Basketball Tournament, let your Peter Millar belt be a testament to your unwavering support and collegiate pride. Wear it with pride and let it serve as a reminder of the unity and spirited competition that makes March Madness a highlight of the collegiate sports calendar. Celebrate Your Team with Style: Peter Millar NCAA Belts As March Madness grips the nation with its thrilling upsets and buzzer-beaters, it’s time to show support for your top-ranked teams in the most stylish way possible. Here’s a spotlight on four standout belts representing some of the best in college basketball. University of Arizona Wildcats For fans of the University of Arizona Wildcats, the Peter Millar University of Arizona Belt is a must-have. Crafted with premium cotton webbing and accented with rich, full-grain leather, this belt features the iconic logos embroidered for a distinctive display of support. The solid brass buckle, plated in brushed nickel, adds a sophisticated touch, making it a versatile addition to both casual and semi-formal attire. It’s not just a belt; it’s a declaration of pride and loyalty to the Wildcats. Shop the Peter Millar University of Arizona Belt University of North Carolina Tar Heels Tar Heels fans know the importance of tradition and excellence, qualities reflected in the Peter Millar University of North Carolina Belt. Show your support for the University of North Carolina with this elegantly designed belt, which blends fashion with fanaticism. Emblazoned with the school's cherished logos and colors, it serves as a stylish emblem of your allegiance during March Madness and beyond. Shop the Peter Millar University of North Carolina Belt Iowa State University Cyclones Cyclones supporters will appreciate the attention to detail in the Peter Millar Iowa State University Belt. This belt perfectly encapsulates the spirit of Iowa State University, with its bold logos and colors standing out against the premium cotton webbing. The craftsmanship ensures durability and style, making it an ideal accessory for any game day, gathering, or casual outing where you want to display your Cyclones pride boldly. Shop the Peter Millar Iowa State University Belt University of Tennessee Volunteers For the Volunteers' faithful, there’s the Peter Millar University of Tennessee Belt, a striking accessory designed to celebrate your team's successes and heritage. This belt combines functionality with fervor, featuring the University of Tennessee's logos and colors rendered with quality materials. Whether you’re on campus, at a watch party, or simply going about your day, this belt is a great way to keep your team spirit close. Shop the Peter Millar University of Tennessee Belt The Intersection of Versatility and Style & a Testament to Collegiate Pride Imperial and Peter Millar have created more than high-quality accessories through these meticulously crafted belts; we’ve created a narrative of respect, tradition and support for these prestigious institutions. Each belt, in paying homage to specific colleges, allows alumni, students and fans to carry a piece of their beloved institution with them, blending style with sentiment.  The collection stands as a testament to the enduring connection between an individual and their alma mater, making each piece a cherished belonging in one’s wardrobe.  But it’s not just that – the style and versatility factor of these men's belts is undeniable. They straddle the line between the trend-setting and the timeless, ensuring that your Imperial belt will always feel in the right place no matter what the current fashion landscape looks like. Imperial and Peter Millar – A Testament to Collegiate Pride In golf, as in life, the smallest details make the biggest impact. The Imperial Peter Millar belt collection embraces this philosophy, proving once again that we, at Imperial, are at the forefront of golf fashion. With the launch of this new collection, we’re giving golfers everywhere the tools to convey their individuality and collegiate pride, all the while respecting the game's deeply rooted traditions. Swing on over to the Peter Millar belt collection to snag the fit that’s right for you Enhancing your March Madness experience goes beyond just cheering for your favorite collegiate basketball team; it's about showing your unwavering support and pride in every possible way. As the tournament heats up and the nation's best college teams fight for glory, your outfit plays a crucial role in expressing your allegiance. This is where the collaboration between Peter Millar and Imperial steps in, offering a stylish and spirited way to celebrate your team throughout the March Madness Basketball Tournament. Experience the new collection of Imperial Peter Millar belts firsthand and embark on a journey where every round is an opportunity to not only play your best but also look your best. After all, in golf, success isn't only about the score – it's about the statement you make from the moment you step onto the course. Update your wardrobe and your game, with some of the best golf belts around. With an Imperial Peter Millar men’s golf belt fastened securely, you're not just ready to play; you're ready to impress.

Here at Imperial, we recently unveiled our groundbreaking 2024 collection, featuring an array of new headwear, apparel and accessories that we’re sure will revolutionize the industry. The standout among this remarkable lineup is the experimental Lab Series collection, a range of cutting-edge hats that offer unparalleled style, comfort and functionality. Crafted with meticulous attention to detail, these caps are designed to provide a hat experience like no other, appealing to golfers and non-golfers alike. A Deep Dive Into the Lab Series Imperial's continued innovation in the world of apparel and golf accessories signifies a new chapter in its journey of transformation and discovery. The Lab Series, an experimental collection introduced as part of the 2024 lineup, embodies our commitment to pushing boundaries and redefining industry standards. The Lab Series is set to revolutionize the hat-wearing experience, catering to sports enthusiasts, passionate players and beyond. These golf hats for women and men integrate cutting-edge features, including the world's first performance Merino Wool sweatband This innovative element is naturally antimicrobial, moisture-wicking and thermoregulating, ensuring a consistently comfortable and smell-free experience. With a focus on sustainability and purpose-driven design, the Lab Series offers a range of unique trims, high-quality fabrics and advanced features that’ll make it a challenge to ever wear another hat again. What is Merino Wool? Merino wool is a natural fiber sourced from Merino sheep, prized for its exceptional softness, breathability and moisture-wicking properties. This fine and lightweight wool is renowned for its ability to regulate body temperature, making it an ideal choice for performance-driven apparel such asmen’s and women’s golf hats. One of merino wool's key qualities is its inherent anti-microbial nature. This means that it naturally resists the growth of bacteria and odor, keeping the fabric and, in this case, the sweatband, fresh and hygienic even during prolonged use. As a result, golfers can enjoy long-lasting comfort without the need for frequent washing or concerns about unpleasant odors. In addition to its anti-microbial properties, merino wool excels in moisture-wicking, making it an excellent choice for active pursuits such as golf. The wool fibers can absorb moisture vapor and then actively move it away from the skin, allowing for efficient evaporation and ensuring that the wearer stays dry and comfortable. For next-generation golf hats for men and women, the inclusion of a performance merino wool sweatband offers golfers the perfect combination of comfort, functionality and sustainability. By harnessing the natural properties of merino wool, Imperial's new hat collection provides golf enthusiasts with a high-performance and eco-friendly option to elevate their game. The utilization of merino wool in the sweatband not only enhances the overall wearing experience by keeping the head dry and fresh but also aligns with the growing demand for sustainable and natural materials in sportswear. Imperial's innovative approach in integrating merino wool into their hat collection highlights their commitment to delivering premium quality, functional and environmentally conscious products for the modern golfer. Trailblazing Golf Hats for a Transformative Season On and Off the Course The Lab Series collection introduces a host of innovative features that set it apart from traditional headwear. The collection includes several distinct products, each offering its own set of features tailored to different preferences and styles. Experience Effortless Performance with The Capstone The Capstone, for instance, is a rope hat available in a variety of greys, blues and reds. It's crafted with performance fabric, featuring moisture-wicking properties, back panel perforations for enhanced breathability and a unique 5-panel 'retro-fit' design with memory structure. The innovative NuYarn® Performance Merino Wool sweatband and buoyant visor board further elevate its functionality and comfort. Shop the Capstone Golf Hat The Aperture Gets Things Done Another standout product, the Aperture, boasts a grid-patterned performance fabric with a micro-perf pattern, providing both style and functionality. Its structured mid-crown profile and performance-moisture-wicking sweatband cater to individuals seeking a balance of performance and aesthetics. Available in black, bone, frost grey, olive and true navy, the Aperture offers versatility and practicality for various settings. Shop the Aperture Golf Hat Stand Out From the Crowd With The Easy Read For those who appreciate bold and vibrant designs, the Easy Read is a 100% recycled performance fabric featuring sublimation prints and moisture-wicking properties. Its soft structured low-sweep 5-panel profile, along with the anti-microbial and moisture-wicking sweatband, make it a stylish and functional choice for individuals looking to make a statement. Shop the Easy Read Golf Hat Putting Fashion & Sustainability First With the Hummingbird The Lab Series also introduces The Hummingbird, a bucket hat made from 100% recycled performance fabric with UPF 50+ protection. Lightweight, breathable and moisture-wicking, this hat features an opening in the back for a ponytail, adding a convenient and thoughtful touch to its design. Available in black, light pink, light blue and white, The Hummingbird combines style with practicality for outdoor activities. Stay a Step Ahead With Imperial Looks That Make an Impact The Lab Series represents a leap forward in hat design, presenting an exceptional hat experience that transcends traditional boundaries and expectations. Whether on the golf course, at the beach, in the mountains or anywhere in between, the Lab Series men’s golf hats guarantee an unmatched blend of style, comfort and functionality, setting a new standard for modern headwear. Our 2024 collection truly embraces innovation, sustainability and customer-driven excellence, positioning us at the forefront of the industry. With our unwavering commitment to quality and a passion for pushing boundaries, Imperial continues to redefine the headwear and apparel landscape, offering an exciting and dynamic range of products for consumers worldwide.

Imperial is well-known for our high-quality hats that help you look good and feel good while you’re out on the course, the slopes or the beach. And we’ve never sacrificed quality in the pursuit of new and exciting products. That’s why we’re so excited by our new collection of Imperial fleece hoodies and sweatshirts. But before we let the cat out of the bag, let’s start at the beginning. What’s so iconic about these cold-weather essentials? The Remarkable Evolution of Sweatshirts Sweatshirts have long been a wardrobe staple, donned by sports stars, celebrities, students and everyday folks across the decades. But have you ever wondered about their origins? Back in 1926, Benjamin Russell Jr., a footballer for the Alabama Crimson Tide, conceived the idea for an all-cotton practice jersey. This innovative jersey aimed to provide superior comfort and durability compared to the itchy wool jerseys commonly worn at the time. Collaborating with his father, who owned a knitting company, they birthed the first sweatshirt: a loose-fitting, collarless pullover adorned with a V-notch at the neck. Athletes embraced it and it swiftly became a must-have in sportswear fashion. The sweatshirt has since transformed, giving rise to various styles like hooded sweatshirts (hoodies), zip-up sweatshirts, crew neck sweatshirts and more. Moreover, the sweatshirt has become a canvas for personal expression and affiliation, with universities, sports teams, brands and social movements imprinting their names and logos onto them. Notably, the sweatshirt became an emblem of youthful rebellion and hip-hop culture in the 1970s and 1980s, thanks to its appearances in iconic movies like Rocky and endorsement by artists such as Run-DMC. Even today, the sweatshirt remains a versatile and trendy garment accessible to individuals of all ages. Unlocking the Power of Fleece in Outerwear Let’s chat about fleece, a popular material in sweatshirt production. Crafted from polyester fibers, fleece boasts a soft and fluffy texture akin to sheep’s wool. It offers a range of benefits, including: Durability: Fleece holds up well, enduring numerous washes and wears without losing its shape or texture. Rapid Drying: It wicks moisture away from the skin and dries swiftly, making it perfect for outdoor activities and drizzly days. Affordability: Fleece is cost-effective to produce and purchase, ensuring accessibility for all. Sensory Pleasure: This fabric is incredibly soft and gentle to the touch, lacking the slippery feel Hypoallergenic: Fleece doesn’t trigger allergies, making it suitable for those with sensitive skin or allergies. Lightweight Insulation: Despite its lightness, fleece provides warmth and insulation without adding bulk or weight. Given its versatility and sturdiness, it’s no surprise that fleece is a go-to choice for crafting snug and comfy outerwear. And that’s precisely why we’re diving headfirst into the fleece frenzy. Say Hello to The New Fleece Hoodie Collection From Imperial