Field Notes
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Mar 28, 2023
Imperial Announces Golf Retirement Plus™ Incentives
The “#1 headwear brand in the combined on and off course retail golf channels in 2022” as reported by Golf Datatech, is proud to announce its Golf Retirement Plus™ incentive program in conjunction with the PGA™ of America.
On behalf of our 28,000 PGA Professionals we thank Imperial for their dedication to the green grass business and their support of the PGA's Golf Retirement Plus program. Imperial's offerings in the program continue to provide substantive annual royalties for our PGA Professionals who benefit greatly from their participation. We are pleased that Imperial will continue to support GRP.
Dan Baker, Senior Director, Industry Partnerships, PGA of America.
The Golf Retirement Plus™ program is managed by PGA Golf Enterprises, Inc. and allows its members and associates who are enrolled in the program to save for a secure retirement. Imperial Headwear has an established incentives program through Golf Retirement Plus™, and now offers a convenient online application form for those who wish to register: https://imperial1916.com/pages/pgagrp/
All members or associates of the PGA of America in good standing are immediately eligible to enroll and participate in the program. GRP offers a variety of fund that span the investment spectrum so Members can build and investment mix that suits individual circumstances. Golf Facility owner/operators that allow PGA Professional employees to participate in the partner programs provide a great way to attract, reward and retain employees.
Through the Imperial x PGA Golf Retirement Plus™ Program, participants have the opportunity to earn a 3% contribution to their GRP account on all eligible sales when $1,000 of Imperial products are purchased annually.
Imperial is deeply dedicated to the game of golf and supporting all who maintain the health of our great sport. We recognize that PGA professionals play an imperative role in this process every day and we strive to provide them with the best product and service possible. We’re honored to participate in a program that provides PGA members the opportunity for a secure retirement.
David Shaffer, Senior Vice President of Sales at Imperial
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Sep 06, 2022
Imperial Acquires J.T. Spencer
Imperial, the #1 golf headwear brand in the combined on and off course retail channels as recently reported by Golf Datatech and voted #1 headwear brand by the Association of Golf Merchandisers (AGM), announced today the acquisition of J.T. Spencer, an American belt manufacturer based in Richmond, Virginia. J.T. Spencer is the official belt licensee of Peter Millar and operates Peter Millar’s custom logo green grass belt program.
Imperial also reported the extension of the belt license with Peter Millar to add to its existing T-shirt license with Peter Millar. Going forward Imperial will continue offering custom logo embroidered and ChromaCrown Peter Millar belts and accessories, as well as custom logo Peter Millar T-shirts, through Peter Millar sales representatives.
“Peter Millar has had a great relationship over the years with both Imperial and J.T. Spencer. We are very excited our partners have joined forces and look forward to growing our licensed goods with Imperial and their team.”
Todd Martin, President of Peter Millar Golf
There will be no immediate changes to the operations of J.T. Spencer. All manufacturing and distribution will remain in operation out of its current facility in Richmond, Virginia. Imperial is headquartered in Bourbon, Missouri, and owns factories in the cities of Sullivan, Winona, Ellington, Park Hills and Bonne Terre.
“When we started J.T. Spencer eight years ago, I could not have imagined the successful journey we would have in the golf world, and joining the Imperial family is just the next step in continuing our incredible growth trajectory. We love that we will be continuing to work with Peter Millar on their custom belt and accessories program and are thrilled at the opportunity to build the Peter Millar licensed T-shirt program Imperial has started.”
Steve DeWalle, President of J.T. Spencer
DeWalle and his partner, Spens Woodroof, will be staying on with Imperial post-acquisition to manage the transition and the Peter Millar licensed businesses going forward.
“J.T. Spencer makes the best belts in the game. I have been observing their business growing rapidly over the past few years due to extremely hard working people, quality products made right here in the United States, and a strong association with the Peter Millar brand. We are very excited to streamline Peter Millar’s industry leading belts with our Peter Millar T-shirt program and have Steve DeWalle leading the charge for us.”
David Shaffer, Senior Vice President of Sales at Imperial
Imperial’s parent company, Paramount Apparel International, was also recently acquired at the end of 2021 by CPC, whose mantra is “Buy, Build, Hold.” CPC was formed by the partners of Curran Companies and C3 Capital with the shared vision of becoming world class partners for great companies. CPC is a company, not a traditional private equity fund, that seeks to make long-term investments and grow businesses over decades, not years.
“Paramount is extremely proud of Imperial and now the acquisition of J.T. Spencer. The synergies J.T. Spencer has with Peter Millar only strengthen our relationship with them too. The combination of our manufacturing capabilities coupled with the Peter Millar brand position us well for expansion. We are looking forward to a bright future and longstanding partnership with Peter Millar.”
Todd Johnson, CEO of Paramount Apparel International
About J.T. Spencer
Founded in 2014, J.T. Spencer is a belt and accessories manufacturer, and an official licensee of Peter Millar. Through their relationship with Peter Millar, J.T. Spencer’s products can be found in 85 of the Top 100 Golf courses in the United States, at colleges and university bookstores across the country and golf shops in the United Kingdom, Asia, Canada and South Africa. J.T. Spencer is based in Richmond Virginia. For further information, please visit JTSpencer.com.
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Jun 29, 2022
Imperial Announces the 2023 Collection
To view a digital catalog of Imperial’s 2023 Collection, please click here.To view a digital catalog of Imperial’s 2023 Quick Turn Import Only styles, please click here.
The 2023 collection debuted for Imperial sales representatives this week. Fresh new styles crafted for the golf course, the club house and everywhere in-between are included in the broad selection of trend-forward headwear and apparel. Overall, 20 new styles were added to the Imperial line this year in addition to an expanded selection of color and print options for best-sellers.
Major updates for 2023 also include the impressive strides made towards the brand’s industry-leading commitment to sustainability. Imperial’s focus on the development of high-grade performance fabrics made from GRS and Oeko-Tex® certified recycled polyester, and the sourcing of Oeko-Tex® certified organic cotton fabric, has led to a third of all Imperial styles now being in alignment with the Sustainability Project. Featuring these innovative new fabrics are a new small fit performance visor, three new jacquard knit styles, and The Hinsen Ponytail Cap. The Hinsen has the same fit and feel as the best-selling L210P Small Fit Performance Cap, with the addition of an open back panel and matching elastic cross bands that comfortably allows for a ponytail to fit through.
In addition to cutting-edge fabrics and inventive new styles, this season’s collection is all about creating subtle, elevated statements using playful microprints and patterns. The Mahalo, a structured performance Hawaiian print cap, and The Paradigm, a performance microprint bucket hat, are focal points of the new ‘patterns’ section in the 2023 Imperial catalog. The new patterns incorporate tropical leaves, colorful botanicals and retro camouflage motifs. Original microprint patterns comprised of beachy elements, desert landscapes and winter scenes are now available for several styles including the best-selling Alter Ego performance cap. Tonal patterns like the nostalgic checkered nylon ‘Square One’ fabric can also be found on new styles like The Nutmeg, a six- panel, structured snapback style.
“The future looks bright and our sensibilities have changed from the dark neutrals we’ve been in for several seasons, to the optimistic, cheerful hues manifested in many of our 2023 prints. Safeguarding that future by committing to more sustainable practices and materials creates long term value for the brand, our customers and the planet.”
David Shaffer, Senior Vice President of Sales
• New Styles for Outdoor Enthusiasts
Imperial has an extraordinary selection of headwear options designed to keep you comfortable in the great outdoors. The Freestone is a durable new style made from Stretch Cordura® ripstop fabric that features a float-able visor board, perfect for anyone who spends time on the water. New performance styles like The Rematch, with its tonal, diamond-patterned performance cap and The Bomb Draw, with its micro-perforated back panels are both lightweight, breathable and moisture wicking.
• New Heritage Styles
Imperial is a brand with over 100 years of heritage and their culture of tradition is evident in The Highlands, a heathered flannel and poly micro jacquard style, and The Pine Grove, a vintage inspired, preppy styled cap made from Pinwale Corduroy and Ultrasuede – Both new for 2023.
• New Decoration techniques
Imperial is unmatched in its offering of quality decoration techniques. New for 2023 is 3D Chain Stitching, Chenille letters and numbers that give an instant collegiate look to any style, and HP+ Patches with raised details and a soft, flexible texture.
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Jun 15, 2022
Imperial Featured in Golf Digest's Father's Day Gift Guide
The products featured in Golf Digest’s Father’s Day Gift Guide are hand-picked by the editors each year. This year the new Imperial x Slackertide “crush it” rope hat was their choice of headwear for the feature. Father’s Day is a great way to show the dad in your life how much you care, read the full gift guide here, and shop the full Imperial x Slackertide collection here.
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